POSITION SUMMARY
The Content Marketing Manager is a creative storyteller and digital content strategist responsible for producing compelling, mission-driven content that advances Planned Parenthood of Greater New York’s mission, brand, advocacy, and fundraising goals. This role develops and executes engaging content across social media, video, email, web, and emerging digital platforms to connect with patients, supporters, donors, activists, organizers, and community partners. Working closely with colleagues across the organization, the Content Marketing Manager transforms complex issues, timely news, and community stories into impactful digital experiences that inspire action, build trust, and deepen engagement in support of sexual and reproductive health care, education, and rights.
This person is a highly creative content creator who thrives in fast-paced digital environments and has a passion for social media, video storytelling, and audience engagement. They bring a strong understanding of platform trends, content performance, and digital culture, pairing creativity with data-informed decision-making to create content that expands reach, strengthens community, and advances PPGNY’s mission.
CORE COMPETENCIES
Under the leadership of the Director of Marketing, the Content Marketing Manager oversees digital components of the communications and marketing plan that fulfill PPGNY’s organizational mission, vision, values, business, and fundraising goals
- Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns that expand reach and deepen audience engagement.
- Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling, and is comfortable appearing on camera and providing voice-over narration when appropriate.
- Identifies and elevates compelling patient, community, supporter, and organizational stories that shape perspectives about sexual and reproductive health care, education, and rights.
- Monitors social media conversations, cultural moments, platform trends, and emerging best practices to create relevant and timely content that strengthens PPGNY's digital presence.
- Cultivates and engages online communities through active social listening, audience engagement, relationship-building with partners and influencers, and responsive digital communications.
- Supports the development and execution of integrated marketing and advocacy campaigns designed to grow audiences, increase engagement, inspire action, and strengthen supporter relationships.
- Creates written and visual content for email marketing campaigns, including copywriting, content development, and audience-focused storytelling.
- Uses analytics and audience insights to evaluate content performance, identify opportunities for growth, and optimize digital strategies across platforms.
- Thrives in fast-paced digital environments, brings curiosity and creativity to content development, and continuously tests new approaches to audience engagement and storytelling.
- Performs other duties as assigned.
REQUIRED SKILLS/ABILITIES
- Proficiency in video editing using video-specific software or in-app tools, such as Instagram or TikTok
- Experience working in reproductive/sexual health care, social justice, or mission-driven environments
- Excellent communication (oral, written, presentation, and image) skills
- Must have the ability to travel to health centers and events across the affiliate’s areas
- Creative eye for graphic design and developing content across a variety of channels and platforms (extensive design experience is not required)
- Proficiency in Microsoft Office suite, social media platforms including Facebook, Twitter,
- Instagram, TikTok, and social media management systems like Sprout Social
- Must be self-directed with ability to work collaboratively and independently in a remote setting
- Strong writing skills, able to write concisely, clearly, and quickly
- Strong, detail-oriented communicator who takes initiative
- Excellent time and project management skills
- Has an energized curiosity for emerging trends in digital spaces (including new platforms, influencers, media focuses, and cultural movements) that are related or tangential to PPGNY’s missions and values
- Ability to identify opportunities for digital content and spearhead creative
REQUIRED QUALIFICATIONS
- Bachelor's degree in marketing-related field, or comparable work experience
- 3-4 years in social media marketing and digital content management, including but not
- limited to social media, Google Analytics, website management, and other web
- development tools
- Commitment to PPGNY’s mission, purpose, and values
- Bilingual, English and Spanish, is a plus
- Strong writing and editing skills, including the ability to carefully target messaging, quickly turn around materials, and respond to current events.
- Must be a motivated self-starter and able to function effectively with a degree of
- Autonomy
- A high level of enthusiasm, energy, initiative, and drive
- Ability to distill complicated issues and research for messaging to multiple audiences
- Ability to prioritize work on several simultaneous, deadline-driven projects
This position requires interaction with staff at all levels in a fast-paced environment with
a high level of professionalism and confidentiality, demonstrated ability to work
effectively and meet deadlines in high-pressure situations, and good judgment. The
Manager must bring a positive “can-do” attitude, be flexible, have strong attention to
detail, have strong decision-making ability, and work well both independently and
collaboratively as part of a team. In keeping with the position, the Manager may be
required to work evening and weekend hours, or irregular hours depending on the
activity and event schedule and may have to travel throughout the state, intermittently.
PHYSICAL DEMANDS
Requires sitting for long periods of time. Periodic standing, walking, bending. Requires lifting of up to 15 pounds. Visual acuity sufficient to perform frequent work on a computer screen and review printed reports and other materials. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. Requires the ability to hear and to communicate orally with others.
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