Consumer Marketing Manager

Assurant is seeking a Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives across key programs. This unique hybrid role blends CRM, engagement, and retention marketing (B2C) with strategic marketing, client enablement, and program growth support (B2B).

As a strategic partner to internal teams and external clients, you will drive consumer engagement, client program performance, and overall business growth through data-driven insights, cross-functional leadership, and innovative marketing solutions.

We’re looking for a versatile marketer with strong experience in lifecycle, growth, and retention marketing, and a proven ability to influence cross-functional partners and deliver measurable business results.

This opportunity will be an individual contributor role.

What will be my duties and responsibilities in this job?  

• Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.

• Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal.

• Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance.

• Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve channel lift.

• Partner with Sales, Product, Operations, and leadership to drive retention and renewal strategies.

• Leverage AI and advanced martech to improve growth, efficiency, and personalization.

• Use data and insights to drive strategy, optimize performance, and inform B2C and B2B recommendations.

• Track KPIs and report on campaign performance, identifying trends and improvement opportunities.

• Lead research initiatives including message testing, naming, offer placement, and comprehension studies.

• Act as SME for retail and home services marketing research and competitive analysis.

• Monitor client program performance and proactively develop optimization strategies.

• Partner with Marketing Strategy & Planning to support client launches and key milestones across paid, earned, and owned channels.

• Adapt and develop content, campaigns, and communications for clients and prospects, supporting distribution through marketing or sales channels.

• Collaborate with Sales and Business Development to build proactive win strategies and messaging for target clients.

• Lead storytelling and messaging frameworks for assigned accounts.

• Develop and maintain sales enablement materials, content, and communications.

• Lead initiatives across Technology, Sales, Product, Operations, Data, and Creative to ensure alignment and timely execution.

• Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene.

• Ensure compliance, brand consistency, and accuracy across all deliverables.

• Align CRM and growth marketing programs with broader business objectives.

What are the requirements needed for this position?  

• Bachelor’s degree in Marketing, Business Administration, Product Management, or related field.

• A minimum of 8 years of relevant marketing experience in digital, policy renewal and 5 years of consumer marketing experience in product positioning, campaigns, promotions, and multi-channel execution.

• Proven experience developing, executing, and measuring B2C and B2B strategies and campaigns.

• Experience in working in a matrixed, fast-paced, dynamic environment.

• Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles.

What other skills/experience would be helpful to have?  

• Home Warranty experience is highly desired.

• 4 years in product marketing including brand, positioning, promotions, research, and sales support.

• Experience in customer, client, and market research.

• Proficiency with martech and analytics tools; GA4 preferred experience.

• Self-starter with strong accountability, urgency, and ownership mindset.

#LI-Remote

Pay Range:

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 15 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

Job Scam Alert
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