Communications Specialist - Westwood

Westwood Insurance Agency is one of the largest personal lines agencies in the US. Since 1952, we’ve helped more than a million customers protect what matters most. Licensed in all 50 states, Westwood represents hundreds of insurance products offered by the country’s top insurance companies. That’s an advantage for our customers, who benefit from a wide selection of products and pricing. Westwood works closely with home builders and mortgage companies to provide homeowners insurance that is fast, easy, and hassle-free. Our technology-based approach simplifies the process by incorporating insurance into the closing process. The result is happier customers and more on-time closing. As a full-service agency, we can help customers find the right coverage for their circumstances from a wide variety of insurance products, including homeowners and renters policies, auto insurance, specialty item and special event endorsements, small business insurance, umbrella policies, and much more.

POSITION SUMMARY:

The Communications Specialist is a key member of the marketing team supporting a leading national insurance agency. The role will drive the brand voice of the agency and manage communications to high-profile clients, nearly half a million customers, and internal colleagues across multiple internal and external channels, including the intranet, newsletters, company website, email, and media organizations. Must be able to write effectively, generate engaging story ideas, manage multiple projects, and recommend new strategies to achieve goals.

PRIMARY RESPONSIBILITIES:

• Work with cross-functional team members to create high-quality content for various internal and external channels, including the intranet, newsletters, company website, emails, blogs, print and digital advertising, executive communications, videos, and media organizations to ensure that key stakeholders are informed about company news and updates.
• Consistently generate new and engaging story ideas relevant to target audiences and develop content in the brand voice.   
• Collaborate with senior executives and business leaders to translate company strategies and goals to meaningful communications for diverse audiences.  
• Deliver content on time and partner effectively with internal clients to gain approval.
• Balance multiple projects with differing and aggressive timelines, deliverables, and expectations.
• Collaborate with internal colleagues to establish campaign objectives, complete tasks, and identify and solve problems.
• Identify needs and recommend new strategies to achieve goals.
• Monitor and optimize the performance of content.
• Execute other special projects as needed.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Education: Bachelor’s degree from an accredited college required    
• Experience (years and type of experience): At least 3 years of experience in marketing, communications, or public relations required; journalism background is a plus; must provide writing samples at interview

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Excellent written and verbal communications skills
• Ability to generate story ideas consistently and write effectively for a variety of internal and external audiences
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Demonstrate the organization’s core values, exuding behavior that is aligned with the company’s culture

TECHNICAL, COMPUTER, AND SYSTEM-SPECIFIC SKILLS REQUIRED:

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Ability to learn any other appropriate program or software system used by the firm as necessary

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.