Client Marketing Manager

Responsibilities:

• Define and align on client marketing goals in partnership with internal Client Success and content strategists, grounded in business priorities, engagement history, and market opportunities.
• Translate client goals into scalable campaign strategies—leveraging data, audience insights, and client knowledge to shape high-impact, measurable engagement plans.
• Influence cross-functional teams (Growth Marketing, Content Strategy, and others) to develop and execute campaign programs that reflect client needs and drive performance at scale.
• Drive client adoption of Included Health’s standard campaign programs and engagement playbooks, while supporting client-led initiatives.
• Lead the end-to-end campaign lifecycle across a portfolio of clients—pitching concepts, securing approvals, managing timelines, and ensuring seamless execution.
• Serve as the primary marketing point of contact for clients—owning strategic communications, leading regular check-ins and business reviews, and proactively managing expectations.
• Monitor and optimize campaign performance across accounts; track key metrics, troubleshoot issues, and identify opportunities to improve impact and efficiency.
• Deliver insightful reporting, including campaign wrap-ups and executive summaries, to highlight outcomes, learnings, and optimization recommendations.
• Manage client marketing budgets, ensuring efficient use of funds in alignment with engagement strategies and ROI goals.
• Champion Included Health’s marketing best practices—creating scalable tools, case studies, and collateral to drive client adoption and maximize team efficiency.
• Actively contribute to innovation through internal ideation, A/B testing, and development of new campaign tactics to improve reach and engagement across clients.

Qualifications:

• 5+ years of experience in B2B, partner, or client-facing marketing roles, ideally within a fast-paced, cross-functional environment.
• Proven track record of managing and scaling multi-channel marketing campaigns with measurable business and client impact.
• Strong strategic thinking and problem-solving skills, with the ability to translate client goals into actionable engagement strategies.
• Highly data-driven, with the ability to analyze campaign performance, draw insights, and make optimization recommendations based on measurable outcomes.
• Exceptional presentation and communication skills; confident in developing and delivering content to clients and internal stakeholders, including executive-level audiences.
• Excellent client management and interpersonal skills; able to build trust, influence decisions, and manage multiple stakeholders with varying priorities.
• Solid understanding of audience segmentation, targeting, and engagement strategies to support campaign personalization and performance.
• Strong project management skills, with a history of successfully leading cross-functional execution across multiple concurrent initiatives.
• Proficient in marketing and project management tools (e.g., Asana, Jira, Salesforce, Looker, marketing automation platforms).
• Demonstrated ability to work independently, adapt in a dynamic environment, and drive progress without constant oversight.
• Bachelor’s degree in Marketing, Communications, Business, or a related field