Channel Marketing Manager

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. 

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. 

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. 

Let’s make. 

We’re looking for a Channel Marketing Manager to join our Channel Marketing team and help bring our brand to life across our key retail partners. We seek a driven, energetic, and team-oriented individual who thrives in a fast-paced, cross-functional environment. 

This role will be instrumental in executing marketing campaigns, supporting product launches, and optimizing in-store and digital retail experiences to drive brand awareness and sales growth across select key retailers. 

The ideal candidate can effectively multitask and take ownership of understanding consumer and retailer needs and opportunities, developing, executing, and analyzing initiatives that deliver measurable performance and impact. 

Key Responsibilities

• Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives 
• Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals 
• Manage retail media activations with partners such as Walmart Media Connect, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness. 
• Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer 
• Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns. 
• Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making 
• Help partners put in place KPIs to measure marketing activities efficacy 
• Own weekly reporting of retailer sell-through and marketing executions. 
• Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives. 

Who You Are

• A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively
• Highly organized with a keen eye for detail, ensuring nothing falls through the cracks
• A strong communicator and collaborator who works effectively across internal teams and external partners
• A proactive problem-solver who thrives in a fast-paced, evolving environment

• Bachelor’s degree required (communications or marketing preferred)
• 5–7 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry
• Strong understanding of consumer products and emerging consumer technologies
• Strong analytical skills with exceptional attention to detail
• Excellent verbal and written communication skills
• Self-directed with a solutions-oriented mindset
• Excellent project management skills

We've Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

What to Do Next:

Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.