Mission Statement:
We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.
Job Summary
The Category Insights Manager supports category leadership by applying syndicated data and customer insights to drive category growth, with a primary focus on Walmart. This role partners with Sales, Marketing, and Revenue Growth, working within the Insights COE to build compelling, Walmart-relevant category stories, inform line reviews, and support channel strategies.The ideal candidate brings hands-on experience working with Scintilla, Nielsen or Circana data, strong familiarity with Walmart’s merchandising and replenishment environment, and proven ability to present insights that influence decisions at the customer level. This role will help translate insights into strategies that expand distribution, improve shelf execution, and support innovation across the portfolio.
Job Details
Key Responsibilities:
Category Insights and Analysis
Analyze syndicated data, shopper trends, and competitive performance
Leverage Walmart-specific data sources (e.g., Scintilla, Retail Link, or equivalent) alongside syndicated data to develop actionable insights
Support line review storytelling and help build the national narrative that can be customized by customer
Retailer and Customer Engagement
Present category insights and recommendations to key retail partners
Support customer business planning with clear, data-driven insights
Partner with Sales to prepare selling decks, assortment proposals, and shelf strategies
Performance Support
Track category performance with a strong emphasis on Walmart POS, item performance, and store-level trends
Identify distribution, market share, velocity, and pricing opportunities
Support reporting needs for Sales and Revenue Growth Management
Cross-Functional Collaboration
Work within Insights COE to align methodologies and reporting
Coordinate with Channel and Customer teams to apply insights to execution
Support innovation validation efforts by providing category context and macro trends
Insights Delivery
Be resourceful in building insights and stories using limited or incomplete data
Recommend practical solutions grounded in the realities of customer environments
Education and Skill Requirements
Bachelor’s degree in business, marketing, analytics, or related field
4–6 years experience in Category Management or CPG insights, with specific experience supporting Walmart
Experience working with Walmart data systems (Scintilla, Retail Link or similar) strongly preferred
Proficiency with Nielsen or Circana platforms
Experience presenting directly to retailers in formal and informal settings
Strong analytical skills and ability to simplify data for action
Ability to work independently, adapt quickly, and operate in fast-paced growth environment
Position Type/Expected Hours of Work/Physical Requirements
This is a full-time position and may require long hours and may require weekend and nights work per events.
Travel Requirements: 10-25%
While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.
Specific vision abilities required by this job include close vision requirements due to computer work.
Light to moderate lifting is required.
Ability to uphold the stress of traveling.
Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.
Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
Ability to work in a confined area.
Ability to sit at a computer terminal for an extended period of time.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Agency Disclaimer:
Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.
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