The Senior Growth Insights Manager will enhance marketing performance visibility by analyzing data, optimizing investments, and reporting on customer behavior and revenue outcomes.
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Position Summary:
As a Senior Growth Insights Manager, you will enhance visibility into marketing performance through ROI and cohort reporting. Your role aligns marketing spend with revenue outcomes by building reporting frameworks that track acquisition, retention, and lifetime value. By analyzing full-funnel data, your role identifies effective strategies and optimizes marketing investments.
Key Responsibilities:
- Define and segment customer cohorts based on acquisition source, behavior, product engagement, and stage in the customer lifecycle.
- Track and report on cohort behavior over time, highlighting key trends in adoption, conversion, engagement, and retention.
- Connect lifecycle insights to business impact and campaign ROI, influencing budget allocation and go-to-market strategies.
- Tie cohort modeling into KPIs for all funnel metrics by reserve engineering our revenue goals backwards, and aligning marketing to those goals – leads, MQLs, SQLs, Opps, Pipeline, and Revenue and marketing ROI.
- Develop frameworks that align marketing spend with revenue growth, customer retention, and lifetime value (LTV).
- Identify emerging signals from the field and provide actionable recommendations to scale high-performing bottom-up tactics.
Skills & Qualifications:
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 8+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Proven expertise in lifecycle analysis, campaign performance tracking, and reporting dashboards.
- Experience in high growth, fast paced, heavily matrixed organizations
- Strong grasp of marketing automation, web analytics, and CRM platforms (e.g., Marketo, Google Analytics, Salesforce).
- Experience with BI tools (e.g., Tableau, Power BI, Looker), SQL, and attribution modeling.
- Familiarity with bottom-up marketing motions, PLG signals, and customer-led growth approaches is a plus.
Preferred Experience:
- B2b digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making.
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX Marketing analytics technology Revenue Marketing metrics
- Experience with Google Analytics SEO SEM Funnel metrics SQL BI tools Salesforce dashboards B2B Marketing channels
Corp - D
Professional 3
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
Analytics
Computer Science
Data Management
Google Analytics
Looker
Marketo
Mathematics
Power BI
Salesforce
SQL
Tableau
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