Business Lead, Deposits

The role:

Join one of the fastest growing businesses within the SoFi ecosystem! The Segment Lead for deposits will have end-to-end responsibility for growing member deposits, including strategy, execution, competitive insights, and pricing. This individual will interface with a cross-functional team of Marketing, Product, Engineering, Design, Operations, and Compliance counterparts and have regular exposure to senior leaders of SoFi. The ideal candidate will be a strategic thinker who is analytically proficient, a strong communicator, and an executor with a proven track record of driving change. 

What you’ll do:

• Develop and execute the deposits growth strategy to drive customer acquisition, engagement, and retention
• Own the end-to-end deposit lifecycle, including pricing (APY), promotions, and distribution channels
• Leverage data and analytics to drive decision-making, including customer segmentation, behavioral insights, and competitive intelligence
• Oversee deposit forecasting and balance sheet management in collaboration with Finance and Treasury to optimize liquidity and funding costs
• Partner with Engineering, Product, and Design teams to enhance the value proposition
• Work closely with Marketing to develop and execute targeted campaigns to attract and retain customers
• Ensure regulatory compliance and risk management by working with Compliance, Risk, and Legal teams to uphold best practices
• Communicate insights and recommendations to stakeholders in a clear and concise manner, including presenting to senior leadership
• Be seen as a subject matter expert and provide through leadership on the long-term strategy of the business 

What you’ll need:

• Overall 10+ years of consumer banking and/or payment business experience 
• Bachelor's or Master's degree in an analytical field (e.g., Economics, Finance, Mathematics, Engineering etc.)
• Comfortable working hands-on with large analytical datasets to direct analysis and extract business insights. Excellent analytical and problem-solving skills combined with strong business judgment to turn data into actionable insights
• Ability to drive timely desired outcomes working collaboratively with various functional stakeholders
• Ability to work across multiple lines of business and effectively prioritize tasks. Ability to deal with ambiguity and competing objectives in a fast-paced environment.
• Excellent verbal and written communication skills, with the ability to effectively communicate with all levels of the organization
• In-depth understanding of the financials (P&L) dynamics of the deposit businesses

Nice to have:

• Experience in deposit forecasting or pricing function of a deposit business
• Proficient in SQL, Excel, and PPT; knowledge of Python and/or R a strong plus