Branding and Social Media Marketing Manager North America

Position Overview:

We are seeking a dynamic and strategic Branding and Social Media Marketing Manager to drive the development and execution of our brand presence across digital platforms. This role combines creativity with analytical skills to manage and enhance the company's social media channels and overall branding efforts. The ideal candidate will work closely with internal teams to ensure a consistent and compelling brand voice that resonates with target audiences and increases engagement.

Key Responsibilities:

• Develop and execute fast-paced, dynamic branding and marketing strategies that position Horizons as a leader in the EOR & HRTech space within the US and LATAM.
• Establish and maintain a consistent, engaging brand voice and image across all channels.
• Conduct in-depth market research to identify emerging trends, audience insights, and competitive positioning.
• Expand cross-border e-commerce, digital presence, and event participation, identifying key exhibitions and opportunities to increase brand visibility.
• Design and implement rapid, multi-channel marketing campaigns (digital, social media, email, PR, events, and content marketing) to generate awareness and drive engagement.
• Oversee the creation of impactful, high-quality content (blog posts, whitepapers, case studies, videos, and presentations) that speaks directly to target audiences.
• Manage the company’s online presence across all platforms (websites, blogs, social media, WeChat public accounts) ensuring relevance and consistency.
• Develop and cultivate media partnerships to amplify secondary content distribution and maximize reach.
• Monitor and analyze marketing KPIs, adjusting campaigns in real time to improve effectiveness and ROI.
• Optimize marketing spend by evaluating performance metrics and adjusting strategies accordingly.
• Provide regular progress reports, using data-driven insights to refine and optimize marketing efforts.
• Collaborate closely with sales, product, and leadership teams to ensure alignment between marketing strategies and business goals.
• Lead a team of writers, designers, and marketing specialists, ensuring seamless execution of brand and content strategies.
• Act as the brand ambassador at industry events, conferences, and speaking engagements to increase brand recognition and credibility.
• Build strategic partnerships with media, stakeholders, and potential clients to enhance brand trust and visibility.

Key Qualifications:

• Bachelor’s degree or higher in marketing, communications, business administration, or a related field.
• 5+ years of experience in B2B marketing, within the HRTech or fast-paced tech industries.
• Proven ability to rapidly develop and execute impactful branding and marketing strategies across multiple regions.
• Strong understanding of digital marketing, SEO, social media, and PR strategies.
• Hands-on experience with content marketing, lead generation, and full campaign execution.
• Excellent communication and interpersonal skills with the ability to work effectively in cross-functional teams.
• Strong analytical skills, with the ability to make data-driven decisions and adapt strategies quickly.
• Fluency in English (C2 or equivalent).
• Spanish is a plus.
• Looking for someone with determination, hunger, responsiveness, and professionalism.

Preferred Competencies:

• Excellent communication and interpersonal skills (written and verbal), with a keen attention to detail and discipline.

• Strong decision-making and organizational skills, with the ability to provide expert advice and practical solutions.

• Proven ability to collaborate effectively with cross-functional teams, leveraging communication skills, knowledge, and expertise to resolve issues.