Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
*Banking services provided by MVB Bank, Inc., Member FDIC
We are looking for a Lead Brand Strategist to shape and evolve Credit Karma’s brand architecture, positioning, and expression across marketing, product, and the broader Intuit ecosystem. This role will play a critical part in defining how our brand shows up — from naming and portfolio strategy to product experiences — ensuring clarity, cohesion, and differentiation at every touchpoint. You’ll partner closely with cross-functional teams to build scalable brand systems that drive business growth while strengthening Credit Karma’s role within Intuit’s portfolio.
What you’ll do:- Lead the development and evolution of Credit Karma’s brand architecture, ensuring clarity across our product portfolio and alignment with broader business strategy
- Define and refine product and portfolio positioning frameworks that clearly differentiate our offerings in market while strengthening the masterbrand
- Drive naming strategy and execution for new products, features, and initiatives in close partnership with Product, Design, and Legal
- Develop scalable messaging frameworks that connect enterprise-level strategy to product-level storytelling and customer experience
- Partner closely with the Director of Design to translate brand strategy into cohesive visual systems and expressive principles across marketing and product
- Collaborate with Product teams early in the development process to embed brand thinking into the product experience, including in-product messaging and feature narratives
- Serve as a steward of the Credit Karma brand across marketing, product, and customer touchpoints, ensuring consistency, clarity, and strategic alignment
- Identify opportunities to strengthen how Credit Karma shows up within the broader Intuit portfolio, driving cohesion while preserving distinctiveness
- Establish guardrails and frameworks that empower cross-functional teams to execute confidently while maintaining brand integrity
- Influence senior stakeholders across Marketing, Product, Design, and Intuit leadership to align on brand direction and long-term portfolio strategy
What’s great about the role:
- Work at a mission driven company and truly help people reach their financial goals, everything from getting out of debt to buying their first home
- Opportunity for significant impact, as we have ambitions to become the leader in personal finance enabled by best-in-class marketing execution. We want your smartest ideas for how to raise the bar on brand differentiation, strategic integration and creative cohesion
- Collaborate with marketing leads from across the company and work on some of our most important brand and product initiatives
What we are looking for:
- 7+ years of experience in a Brand Strategy, Brand Architecture or Strategic Planning roles, with experience shaping brand positioning at both the masterbrand and product level
- Proven experience developing brand architecture frameworks, portfolio strategy, and naming systems within complex or multi-product organizations
- Strong expertise in positioning and messaging development, with the ability to translate business strategy into clear, differentiated brand narratives
- Experience partnering closely with Product and Design leaders to embed brand thinking into product experiences — not just marketing campaigns
- Demonstrated ability to steward a brand across multiple touchpoints and teams, balancing consistency with innovation
- Experience influencing senior stakeholders and driving alignment across cross-functional teams
What we’d like to see:
- Experience working within a multi-brand or portfolio-based organization
- Background in fintech, financial services, or highly regulated categories
- Experience leading brand work within a product-led or digital-first company
- Familiarity with brand governance models and developing scalable brand systems.
- Experience collaborating across enterprise portfolios or parent-brand ecosystems
- Comfort navigating ambiguity and influencing across matrixed organization
Benefits include:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
Privacy Policies:
Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:
US Job Applicant Privacy Notice
UK Job Applicant Privacy Notice
India Job Applicant Privacy Notice
Top Skills
Credit Karma Charlotte, North Carolina, USA Office
13146 Ballantyne Corporate Pl, Charlotte, NC, United States, 28277
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
