Brand Operations Manager

Job Description SummaryThe Brand Operations Manager is responsible for driving operational excellence across GE HealthCare’s global brand ecosystem. This role serves as the connective tissue between brand strategy, creative execution, marketing, agencies, and enterprise partners, ensuring brand initiatives are delivered with rigor, consistency, and efficiency.
This role blends program management, brand governance, creative operations, and stakeholder leadership, enabling the Brand Team to scale effectively while maintaining high strategic and creative standards.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Brand Program & Operations Management

• Lead end-to-end planning and execution of complex, multi-workstream brand programs (e.g., brand creative, campaigns, guidelines, governance initiatives).
• Own timelines, workflows, resourcing, and dependencies across internal teams and external partners.
• Drive operational rigor through clear processes, tools, and documentation.

Brand Governance & Enablement

• Facilitate recurring co-branding sessions with legal and licensor.
• Provide guidance and approvals to cross-functional teams to ensure brand compliance and consistency.
• Co-lead brand training sessions and follow-up communications related to rollout of new guidelines and tools.
• Develop quarterly brand governance KPI reports.

Creative & Agency Operations

• Act as liaison between internal stakeholders and external agencies.
• Ensure high quality, on brand and on budget deliverables.

Digital Asset & Platform Management

• Partner with IT and MarTech teams on brand asset systems and workflows (e.g., DAM platforms, SaaS).
• Manage external partners in the buildout of new digital brand hub.
• Support asset migration, libraries, governance, and adoption across global teams.
• Ensure assets are discoverable, compliant, and aligned to current brand standards.

Why This Role Matters

This role is critical to ensuring GE HealthCare’s brand shows up consistently, credibly, and compellingly across every market and touchpoint. The Brand Operations Manager enables creativity to scale — balancing structure with flexibility and governance with inspiration.

Stakeholder & Cross-Functional Leadership

• Collaborate closely with Brand, Marketing, Communications, Legal, IT, Procurement, regional and international teams.
• Translate brand strategy into clear, actionable guidance for diverse audiences.

Financial & Operational Oversight

• Manage budgets, forecasts, contracts, and supplier invoicing related to brand initiatives.
• Track program health, risks, and performance, providing regular status updates to leadership.
• Identify opportunities to improve efficiency, scalability, and quality across brand operations.

Qualifications & Experience

Required

• 10+ years of experience in brand operations, brand program management, creative operations, or agency account leadership.
• Deep experience working with brand strategy, systems, guidelines, and governance models.
• Proven ability to manage complex, cross-functional programs in fast-moving environments.
• Strong understanding of creative development across visual, verbal, digital, motion, and experiential channels.
• Experience partnering with external agencies and managing multiple workstreams simultaneously.

Preferred

• Experience within healthcare, life sciences, or regulated industries.
• Background working across both in-house brand teams and top-tier brand agencies.
• Familiarity with DAM platforms, MarTech ecosystems, and creative workflow tools.
• Experience supporting large-scale brand transformations or migrations.

Skills & Competencies

• Exceptional organizational and program management skills
• Strong stakeholder management and communication abilities
• Strategic thinker with operational discipline
• Creative fluency with a strong eye for brand quality
• Comfortable navigating ambiguity and complexity
• Empathetic, collaborative leadership style

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $134,640.00-$201,960.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Application Deadline: February 19, 2026