Brand Marketing Coordinator

What we do
Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re-enroll the more than 40 million US residents who have "stopped out" and support them until graduation, through our technology-enabled service. To date, we have re-enrolled nearly 28,500 students and recaptured over $139 million in tuition for our university partners . Today we build regional marketplaces to connect the supply of educational opportunities with the demand for skilled and credentialed workforce professionals.
About the role

• ReUp Education is looking for a proactive and detail-oriented Brand Marketing Coordinator to join our collaborative marketing team. In this role, you'll help bring the ReUp brand to life across B2B and B2C channels and audiences, ensuring a consistent, high-quality experience for our learners, partners, and internal teams. Reporting to the Brand Marketing Manager, you'll play a key role in supporting marketing operations across brand, content, lifecycle, and campaign initiatives.
• This is a great opportunity for someone who thrives on organization, loves working cross-functionally, and is eager to grow their career in marketing.

What you'll do

• Brand Consistency: Maintain brand guidelines, monitor brand usage, and coordinate necessary asset updates to ensure consistency across all marketing materials and communications.
• Brand Strategy: Assist in gathering insights on target audiences, competitor positioning, and industry trends to shape messaging and campaigns.
• Content Management: Update website content, schedule social media posts, and manage the content library, ensuring company-wide materials and assets are easily accessible and up-to-date.
• Performance Tracking: Monitor and report on website and brand performance to evaluate impact and inform future strategy.
• Campaign Support: Coordinate timely creation and execution of deliverables, including creating content and creative briefs, in support of brand and campaign initiatives that support business goals.
• Brand Engagement: Contribute to internal and external brand-building efforts, including swag programs, celebrations, and appreciation campaigns for learners, partners, and internal team members.

Qualifications
Research shows that women and people from underrepresented groups often only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. ReUp encourages you to break that statistic and to apply. We look forward to your application.

• ​​Bachelor's degree in marketing, communications, business, or related field (or equivalent experience)
• 0-2 years of experience in marketing, communications, or related support role
• Strong organizational skills with excellent attention to detail and the ability to manage multiple projects
• Basic understanding of marketing principles, digital channels, and brand management
• Familiarity with CRM tools, social media management tools (e.g. Brandwatch, Sproutsocial) or willingness to learn
• Comfortable using tools like Google Workspace (Docs, Sheets, Slides), and project management platforms (e.g. Jira, Asana, Airtable)
• Strong written and verbal communication skills
• Proactive, resourceful, and eager to take initiative
• Analytical mindset with a willingness to track and report on project performance
• Collaborative with the ability to work cross-functionally and build relationships across departments

Benefits

• Medical, dental, and vision insurance for employees
• • We pay 100% of the employee's premium and 50% of any dependents' premiums
  • Contribute up to $2000 to employee HSA/$3000 to employee + dependent HSA
  • PPO Buy-up plan available
  • FSA available
• Company paid short-term disability, long-term disability, and life insurance for employee
• Flexible time off and remote work opportunity
• Up to 80 hours of dedicated sick time annually to support your well-being and work-life balance
• 15 paid holidays per year (including Juneteenth and the last week of the calendar year)
• Company wellness days (2 per year)
• Day of Service (Paid day for volunteering)
• 401(k) plan
• Paid parental leave (12 weeks primary parental leave, 6 weeks secondary parental leave)
• A diverse team that fosters a high level of collaboration despite being highly distributed
• We provide your choice of a Mac or PC laptop

Location
This hybrid role is based in Austin, TX, with 2-3 in-office days per week.
Company Culture
REDEFINE THE POSSIBLE * INNOVATE WITH PURPOSE * RESILIENT BY DESIGN * ACHIEVE BEYOND EXPECTATIONS * THRIVE TOGETHER
At ReUp, our values guide everything we do. We redefine the possible by bringing energy, boldness, and vision to every challenge, breaking barriers and delivering outcomes that redefine success. We innovate with purpose , developing impactful solutions that inspire our partners, learners, and teams-always rooted in balance, authentic collaboration, and integrity. We are resilient by design , empowering learners, teams, and organizations to adapt, grow, and lead with strength in a changing world. We achieve beyond expectations by harnessing the power of data and evidence-based strategies to deliver measurable, outsized results that create lasting impact for all stakeholders. And we thrive together , believing that through collective action, opportunities are not finite and limited but expandable, creating an ecosystem of growth and collaboration.
ReUp Education is an equal-opportunity employer. Our company values diversity and believes diverse teams make innovation possible. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
We are unable to offer visa sponsorship or work authorization transfers for this position. Applicants must have the legal right to work in the United States without the need for employer sponsorship
The pay range for this role is:
60,000 - 70,000 USD per year ( Hybrid (Austin, Texas, US) )