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McCain Foods

Brand Manager, SureCrisp

Posted Yesterday
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In-Office
Oakbrook Terrace, IL
98K-130K Annually
Senior level
In-Office
Oakbrook Terrace, IL
98K-130K Annually
Senior level
The Brand Manager leads SureCrisp™ initiatives, oversees project success, manages the budget, and coordinates cross-functional teams, focusing on brand performance and market strategy.
The summary above was generated by AI
Position Title: Brand Manager, SureCrisp
Position Type: Regular - Full-Time
Position Location: Oakbrook Terrace
Requisition ID: 36696
Reporting to the Senior Brand Manager, the position of Brand Manager will champion & drive the SureCrisp™ proposition to achieve success in the emerging off-premise space. As the execution expert of our biggest Big Bet, this role calls for strong leadership of cross-functional teams of R&D, Sales, Insights, Finance, etc. The ideal candidate must have passion for the operator and consumer, be fueled by curiosity, strong analytical and financial acumen, dynamic communication skills and proven leadership of complex projects.
What You'll Do...
  • NA Core Innovation: commercial lead of critical growth projects that include renovation for superiority, expansion into new channels/environments (Pizza) and segment extensions (Seasoned).
  • Scope of leadership includes developing 6Ps for a winning proposition, completing gate deliverables on-time and Sales partnership to develop go-to-market plans.
  • NA Business Performance: provide a holistic overview of off premise category and SureCrisp performance. Reporting and analysis to include YTD growth & drivers, YTG projections, competitive deep dive (e.g. share, activation tracker) and equity tracking
  • NA Budget Owner: As the biggest FS budget line item, manage SC budget for reporting accuracy, on-time billings and pivots to avoid over/under spend.
  • Support the Communications team on comms execution by partnering with Integrated Marketing and external agencies to deliver brief objectives.

What You'll Bring...
  • Bachelor's or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred)
  • Minimum 5 years of brand management experience with a background in CPG and/or Foodservice
  • Prior commercial leadership of projects of high priority/visibility, complexity and ambiguity
  • Self-starter that tackles opportunities that require new WOW, processes and behaviors
  • Strong financial acumen, analytical abilities, communication skills and decisiveness
  • Ability to influence the organization and key stakeholders with fact-based evidence, salesmanship and compelling story-telling
  • Adept with Stage-Gate process to drive decision-making with gatekeepers
  • Excellent written and oral communication skills (including strong presentation skills)
  • Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • Passion for, and understanding of, food industry preferred

Compensation Package : $97,500.00 - $130,000.00 USD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits : At McCain, we're on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Marketing
Division: NA Potato
Department: NA SureCrisp Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.

Top Skills

Excel
Microsoft Office Suite (Word
Outlook
Powerpoint)

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