Brand Manager, Emerging Brands

Job Description
Are you a driven marketer ready to shape the future of high-growth brands? We're seeking a Brand Manager to lead our Emerging Brands portfolio within the Away From Home (AFH) business unit.
This role will be responsible unlocking growths for high potential Kraft Heinz brands in the Away From Home space. The Brand Manager, Emerging Brands will be responsible for all activities related to total portfolio management, including leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, insights analysis, and driving overarching brand strategy. And will work closely with cross-functional teams, including Sales, Brand Activations & Partnerships, R&D, Operations, and Platform marketing teams to achieve brand goals. Expect high visibility and the opportunity to shape the future of our next-generation portfolio.
Key Responsibilities
1. Business Execution & Portfolio Management• Analyze and interpret brand performance data (e.g., equity, share, volume, revenue, and competitive trends) to drive strategic decisions.• Lead monthly brand performance reviews with action plans to deliver growth in market share and brand equity.• Manage brand portfolio through SKU optimization, pack/price architecture, product catalog updates, and prioritization of core vs. emerging SKUs.• Conduct strategic brand audits to assess when a brand should be elevated to "emerging brand" status within the Away From Home portfolio, based on customer demand, channel fit, growth trajectory, and margin potential.• Partner with insights, finance, and sales to develop business cases for brand reclassification, ensuring resources are prioritized behind brands with high AFH growth potential.• Own annual operating plan deliverables and support forecasting accuracy in collaboration with demand planning.
2. Innovation & Long-Term Strategy• Develop and drive a comprehensive 1-3-year brand growth roadmap, focusing building holistic brand growth strategies to guide product innovation and priority sales opportunities.• Closely partner and consult with retail platform, Innovation, Insights and R&D teams to validate and ensure alignment with growth strategy
• Foster relationships with Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
• Leverage consumer insights and trends to inform innovation pipelines and strategic planning.
3. Brand Communications & Go-To-Market Strategy• Lead the development and execution of B2B media and marketing campaigns tailored for the AFH channel.• Integrate emerging brand strategy into Masterbrand B2C communications where relevant.• Deliver compelling brand narratives and partnership opportunities to drive customer engagement and new business wins.• Collaborate with customer marketing and sales teams to ensure consistent brand positioning across all touchpoints.
4. Cross-Functional Leadership & Stakeholder Management• Act as the central hub for brand activity, collaborating with finance, operations, supply chain, and sales to ensure seamless execution.• Lead cross-functional workstreams with ownership mentality-ensuring alignment, accountability, and results.• Prepare and deliver presentations for executive leadership, including business unit Presidents and Platform General Managers.• Act as a strategic advisor to internal stakeholders, translating brand objectives into action plans across functions.
Required Qualifications & Skills• 5+ years of experience in Brand Management or Marketing, preferably within startup or established CPG company.• Strong analytical mindset; ability to distill complex data into clear insights and strategic recommendations.• Deep understanding of brand building, positioning, and go-to-market strategies within a CPG context.• Demonstrated success in cross-functional project leadership, with the ability to influence across levels and teams.• Experience managing external agencies and vendors; skilled in creative development and campaign execution.• Strong storytelling and communication skills-both written and verbal-tailored to a range of audiences including senior leadership.• Entrepreneurial, self-starting mindset with a bias for action, even in ambiguous environments.• Excellent organizational and time-management skills; adept at juggling multiple priorities and deadlines.• Proficient in tools such as Nielsen/IRI, Excel, PowerPoint, and project management platforms (e.g., Monday.com, Smartsheet, etc.).
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$118,400.00 - $148,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial - 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.