B2B Marketing Automation Manager

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Marketing Automation Manager in the B2B Marketing Team within the Marketing, Loyalty & Communications Division. The B2B Marketing Team is the team that strategizes, creates, and manages marketing campaigns that drive qualified leads to our sellers across both Global Sales and Franchise Sales teams as well as providing sales enablement support. As a key member of our Marketing, Loyalty & Communications division, you will leverage Salesforce Marketing Cloud Account Engagement to design, execute, optimize, and report on B2B marketing campaigns that drive qualified leads and nurture potential sales. The ideal candidate will be an expert in marketing automation, capable of developing and implementing strategic campaigns while managing multiple projects in a collaborative environment.

Are you a true expert in utilizing the power of Salesforce Marketing Cloud Account Engagement with a deep understanding of marketing automation, lead nurturing, and results-driven campaign management? We invite you to apply today for our Marketing Automation Manager role today and #MakeItYourChoice.

Your Responsibilities

• Design, develop, and analyze targeted lead generation campaigns using Salesforce Marketing Cloud Account Engagement across Franchise Sales and Global Sales divisions. The position will drive success for Small Medium Business (SMB) and enterprise marketing strategy, supporting both our Global Sales and Franchise Sales teams.

• Execute and analyze lead nurturing campaigns to maintain engagement with prospects.

• Collaborate with sales teams to ensure alignment of campaign goals with business objectives.

• Implement Marketing Qualified Lead (MQL) scoring, segmentation, and automated workflows to qualify leads.

• Work with Global and Franchise Sales teams to ensure marketing automation aligns with their needs and adjust lead nurturing strategies based on data insights

• Provide training and support to sales teams on using marketing automation tools effectively specifically in Sales Engage platform where email templates and segment lists will be found.

• Design and develop compelling email templates, landing pages, and other marketing assets.

• Ensure content is optimized for different audience segments, A/B testing where necessary

• Oversee the execution of multiple marketing automation projects simultaneously, ensuring deadlines are met across all sales organizations

• Maintain stakeholder communication to ensure alignment and deliverables.

Your Experience, Skills & Competencies

• Bachelor's degree in related field preferred or equivalent experience

• At least 3-5 years’ experience in marketing automation with Salesforce Marketing Cloud Account Engagement 

• Proficient in Microsoft Outlook, Excel, PowerPoint and Word

• Ideal candidate would have Salesforce Certified Marketing Cloud Email Specialist certificate

• Strong track record of developing and executing lead nurturing campaigns that drive results.

• Experience targeting and marketing to companies with less than 1,000 FTEs

• Ability to manage multiple projects simultaneously and collaborate across teams.

• Experience analyzing campaign performance and optimizing strategies based on data insights (e.g., open rates, click-through rates, conversions).

• Proficient in A/B testing and optimizing emails, landing pages, and other assets.

• Basic HTML/CSS knowledge to create or troubleshoot email templates and landing pages.

• Experience with lead segmentation, database management, and nurturing.

• Ability to design and optimize customer journeys from lead capture to conversion.

• Eagerness to learn new technologies and stay current with marketing automation trends.

• Proven ability to work closely with creative teams to develop campaigns that are both strategic and visually appealing.

• Have ability to strongly influence and advocate for the right path.

• Ability to transform data into digestible information that stakeholders can understand. 

• Curiosity is key, growth mindset is essential, as well. 

• Provide creative feedback in a productive way as well as strategic feedback.

• Demonstrates key competencies to include:

  • Drives Results

  • Action Oriented

  • Drives Engagement

Your Team

This is an individual contributor role that will report to the Director, B2B Marketing. You will collaborate with cross-functional departments on a regular basis.

Your Work Location

As our B2B Marketing Automation Manager, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN.

Salary Range

The salary range for this position is $85,000 - $105,000 annually.

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage

• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

• Financial benefits for retirement and health savings

• Employee recognition programs

• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

*** PLEASE NOTE: This role is not eligible for sponsorship ***

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.