AVP, Marketing/Product Marketing (Go-to-Market)

Do you have a successful track-record for creating and managing product marketing programs? Are you skilled strategist and storyteller with a passion for defining go-to-market (GTM) plans and product launches that drive awareness and measurable results?

If the above sounds like you, we want you on our quickly-growing B2B marketing team.

Job Overview:

The Assistant Vice President – Marketing will collaborate with product marketing teams to create, execute, and update GTM strategies for products in LPL’s incubator start-up business, LPL Business Solutions (LBS). 

You are an experienced product marketer who is effective at identifying and articulating the value of products (audience research, messaging, positioning, and personas), executing product launches (campaign strategy, deployment, optimization, and performance reporting), and maintaining product marketing roadmaps and GTM materials (collateral and digital touchpoints).

You are results-driven and use your marketing savvy to define target audiences and relevant messaging that will resonate per product. You’re proactive at exploring strategies to enable continuous improvement. You also work well with cross-functional teams in a fast-paced environment, can manage activities across multiple products, and you’re able to adapt to a changing business environment,

Responsibilities:

• Lead the development and execution of GTM plans and product launches, including multi-channel campaigns, for LBS products to support growth goals.
• Become a product SME and create guides that articulate product value (features and benefits) to enable fellow marketing team members to execute funnel responsibilities and support sales enablement.
• Define, test/learn, and execute the appropriate mix of campaign elements for launches (including internal and external channels and partners) to reach goals.
• Work closely with channel partners to integrate product launches into new and existing marketing experiences (i.e. conferences, newsletters, webinars, etc.)  
• Produce a product marketing roadmap that identifies and tracks the in-market activity per product.  
• Work closely with the Vice President of Advisor Growth Marketing to create growth journeys and integrate across our marketing experiences (campaigns, website, national conferences, etc.).

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. Previous experience in the financial services industry and/or managing GTM for subscription services to Small Business clients is preferred.

Requirements:

• 7+ years of product marketing experience with a successful track record of developing and executing GTM strategies and product launch campaigns that drive measurable results.
• 5 + years of product marketing strategy, research, writing and brand development (messaging frameworks, personas, competitive analysis, etc.)
• Experience executing campaigns, measuring, and analyzing campaign performance.
• Excellent verbal and written communication skills, including marketing/creative, editing, and proofing. Strong presentation skills with compelling story telling abilities.
• Strong collaboration and project management skills, including a demonstrated track-record in managing time-sensitive, complex projects with cross-functional teams (sales, digital, content strategy, creative, agencies, etc.)

Preferred:

• Financial services experience

Pay Range:

$103,463-$172,438/year
 Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
 

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that the firm should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

• Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!

• Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!

• Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!

• Impactful Work: Our size is just right for you to make a real impact. Learn more here!

• Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!

• Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!

• Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

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