Associate Product Marketing Manager

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview:

We are looking for an experienced marketer to elevate brand and product activations. This individual will work with key stakeholders in category management, marketing, sales, service and suppliers, acting as the liaison to ensure product and sales, marketing, and service materials meet the needs of the category. This individual role will be to ensure content generation, product alignment & channel execution of brand & product marketing. Central to this role is management of new product launches, event planning and execution, photo shoot planning and execution, the brand calendar, email coordination, and key stakeholder communications.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

• Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed

• Act as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materials

• Lead for event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events

• Lead photo and video shoot planning and execution

• Support key campaign activation for brand campaigns, which may include cross-functional and cross-divisional communications

• Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams

• Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines

• Accountable for the management of the marketing calendars

• Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy

• Manage marketing projects from inception through completion as assigned by the Marketing Director

Required Qualifications:

• Bachelor’s degree in marketing or business

• 3+ years of marketing experience

• Growth mindset with a desire to grow within the organization

• Ability to work cross functionally and across brands

• Experience bringing products to market for industry-leading brands and portfolio brands preferred

• Understanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses preferred

• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment

• Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude

• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion

• Strong written and oral communication skills

• Experience in corporate and matrix environments is a plus

• Willingness to travel, up to 20%, likely concentrated during peak

• Must be able to work Hybrid (Knoxville, TN, Venore, TN, Merritt Island, FL or Mettawa, IL)

• Ability to operate and drive boats preferred, but not necessary

The pay range for this position is $69,000 to $110,500 annually. The actual pay offered will vary depending multiple factors including job-related knowledge/skills, relevant experience, business need, and geographic location. In addition to base pay, this position may be eligible for discretionary bonus or short term incentive program.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.   In addition, we’re proud of being recognized for making a splash with numerous awards!

About Brunswick Boat Group:Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].