Associate, Director

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Assist on the end-to-end creative development and production oversight of Chinese content mainly on scripted and secondly on non-scripted, from identifying and developing original stories, guiding scripts to production-ready quality, supervising production and post-production, to supporting marketing, publicity and strategic commissioning, ensuring every content meets the company’s creative, commercial and brand standards. 

1. Content Development & Story Commissioning (Creative Development)

- Identify and develop commercially viable stories by:

* Discovering original ideas, IPs, novels and remake opportunities

* Evaluating story concepts for market potential

* Identifying strong themes, genres and audience appeal

* Working with production houses and writers to develop projects

- Script Development (Script Doctor Function)

* Analyse scripts from story, character and audience perspectives

* Ensure strong story structure and pacing

* Strengthen character arcs and motivations

* Ensure thematic consistency

* Identify plot holes and logical issues

* Maintain world-building consistency

* Provide script notes and revision directions

* Review every draft until production-ready

2. Pre-Production Supervision

- Ensure production can execute the approved creative vision. Including:

* Script lock approval

* Casting review and approval

* Costume fitting supervision

* Script reading sessions

* Production meetings

* Art direction review

* Props and location review

* Schedule review

* Budget discussions (creative impact)

* Risk identification before production begins

3. Production Supervision

- Represent the broadcaster during filming, act as the broadcaster’s quality controller during production. Responsibilities include:

* Conduct set visits

* Monitor directing quality

* Ensure performances meet expectations

* Review cinematography and visual style

* Ensure continuity

* Resolve creative issues

* Coordinate with producers and directors

4. Post-Production & Content Approval

Review and approve all creative deliverables, ensure the final product aligns with Astro Originals’ creative standards. Including:

* Offline edits

* Online edits

* Picture lock

* Sound mix

* Colour grading

* CGI/VFX

* Master delivery

* Theme song

* Opening titles

* End credits

* Poster approval

* Key visuals

* Trailer approval

* Promotional materials

5. Commissioning & Original Content Strategy

- Assist on:

* Identify new Astro Originals

* Discover emerging writers and creators

* Commission new projects

* Evaluate market trends

* Identify opportunities in drama and microdrama

* Build annual content slate

* Assess audience demand

* Pitch projects internally

* Arrange development presentations

6. Marketing & Publicity Support

- Support promotional activities throughout the content lifecycle. Including:

* Talent management

* Lensing ceremony

* Press conference

* Media interviews

* Special screenings

* Premiere events

* Festival submissions

* Award submissions

* Talent publicity support

* Marketing campaign collaboration

7. Promotional Content & Digital Support

- Maximise audience engagement. Responsibilities:

* Edit digital promotional videos from master

* Approve trailers and teasers

* Review digital marketing materials

* Ensure promotional content reflects the series’ core themes and positioning

8. Stakeholder & Production Management

- Serve as the key liaison between Astro and production partners. Responsibilities:

* Manage relationships with production houses

* Coordinate with writers, directors and producers

* Monitor production milestones

* Facilitate communication across departments

9. Quality Control & Brand Management

- Protect the Astro Originals brand by ensuring every project:

* Meets creative standards

* Appeals to the target audience

* Is commercially viable

* Is culturally authentic

* Aligns with Astro’s content strategy

* Delivers a premium viewing experience

REQUIREMENTS: