Associate Director, Product (NY, 19143)

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Kinesso brings together top talent in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that seamlessly integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands.  

The Associate Director, Product Management is responsible for the product vision and execution of Media Budgeting within the Activation Console in Interact. The role involves gathering requirements from stakeholders across regions and markets, translating them into a unified product roadmap, and driving adoption to improve the quality of work across the business. This role leads product planning and execution throughout the product lifecycle, including: gathering and prioritizing customer requirements with stakeholders, overseeing the product vision and roadmap, working closely with engineering and support to ensure customer satisfaction goals are met, collaborating with product marketing to develop go-to-market strategies and driving global user adoption. 

The ideal candidate is a motivated and innovative product manager who has experience in the adtech or martech space (big bonus if you’re knowledgeable about search and social and the associated budget calculations). We want to find someone who is collaborative, thinks outside the box, and is excited to develop innovative solutions that improve the day-to-day operations of our customers. 

• Define and prioritize tactical roadmaps, actively participate in the development of the strategic roadmap for your product 

• Develop a deep understanding of financial principles related to media budgeting globally. 
• Leverage deep expertise in digital media, specifically paid social and paid search, to inform product decisions and ensure solutions meet the evolving needs of performance marketing teams.

• Collaborate with finance and accounting teams to ensure the Media Budgets product aligns with financial compliance requirements and reporting needs 

• Define and track key performance indicators (KPIs) to measure the success of the product 

• Prioritize feature execution against the strategic goals, business value creation, and expected outcomes from across the larger business 

• Define and drive the implementation and delivery of short to medium-term vision for the product/services 

• Collaborate with engineers, product teams and business subject matter experts to integrate functionality across the Kinesso ecosystem 

• Collaborate closely with the Build Campaigns product team to ensure seamless data flow and integration for the campaign building process 

• Participate in cross-functional sprint planning and product roadmap discussions to align development efforts and ensure a cohesive user experience 

• Work with design team to develop UX/UI wireframes and mock-ups and validate designs with stakeholders 
• Assist in developing marketing and training materials, and be the subject matter expert to provide demos, education and training to drive adoption of the product. 

• Ideally 3+ years product management or related experience working on high performing, cross functional teams  

• Experience writing Agile user stories and collaborating with developers  

• Experience with Agile Scrum methodologies and understanding of product management principles 

• Strong understanding of financial modeling and budgeting principles 

• Experience with programmatic advertising and its impact on media budget calculations 

• Strong analytical skills, evidenced by a proven ability to quantitatively and qualitatively evaluate business needs, surface strategic opportunities, and propose product solutions 

• Self-starter who can proactively identify and solve problems 

• Excellent organization skills with the ability to handle multiple complex projects, priorities, and tasks simultaneously  

• Ability to lead and influence cross-functional teams without formal authority. Collaborative, energetic, and hands-on team player. 

• Excellent communication and presentation skills, both oral and written.  

• Knowledge or experience with advertising technologies or operations (advertising order management systems, media buying platforms, reporting). Experience in Ad Operations, Campaign Management or related ad tech/martech experience a plus 
• Experience working with distributed teams a plus 

DO NOT OVERWRITE BELOW

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.