Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Role
The Social Associate Director oversees the social function on their book of clients. This includes developing overall paid social media strategy, helping to grow the client’s business through additional platforms and ensuring team execution meets and exceeds client expectations.
The Social Activation team is tasked with employing highly analytical and quantitative strategies to drive campaign performance and maintain client relationship. As a Social Associate Director, individuals are expected to remain at the forefront of paid social commerce techniques, continually defining industry standards through their grasp of digital technologies and a commitment to leveraging data for innovative problem-solving. Exceptional active listening skills are essential for understanding client requirements and translating them into actionable campaign objectives.
Team Leadership
- Determine how to use social resources most efficiently and succession plan for resources.
- Effectively manage and lead all social team members on client team(s)
- Identify training and development needs of client team and broader functional team.
- Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams.
- Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used.
- Consulting with the agency as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals.
- Lead hiring process for social team members on their client team.
- Ensure integration with other functional teams.
Grow Retail Business
- Strategize methods to enhance and broaden social media offerings for retail clients.
- Help identify and test new social channels and products, highlighting results and sharing across organization and externally.
- Align social strategy closely with the overarching business objectives of retail clients.
Broader agency responsibilities, related to one or more of the following:
Practice Development:
Training
- Owns Social portion of new hire training and onboarding for account, including:
- Coordination with HR
- Ensure all materials are up-to-date and all trainings have presenters.
- Determines new trainings that need to be developed and updated.
- Develops and provides feedback for onboarding process.
- Develops and ensures certification exams for appropriate team members.
- Leads roll-out and adoption plan for new processes, strategies, etc.
Innovation
- Identifies and develops new performance driven social processes, strategies, frameworks, etc. for retail clients.
- Meets with client teams to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage.
- Meets with channels and agency partners to identify opportunities for integration, processes to leverage, etc.
- Alpha/Beta tests
- Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally.
Product & Service Development:
New Channels/Products
- Identifies and evaluates new channels and products.
- Recommends clients to test new channels and products.
- Project manages development and testing of products and services.
Partner Relations:
Social Networks
- Main point of contact for social partners
- Point of escalation for partner related issues
- Identify and evaluate new partners in the space.
- Develop proposals for new partners recommended for the client.
- Manage logins, level of access, ensure compliance.
Required Education & Experience:
- Bachelor’s degree in marketing, advertising or communications
- 5+ years building and/or managing paid social campaigns with vertical expertise working on a commerce/retail client.
- Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest. Must have in-platform experience and expertise working on performance campaigns.
- Possess advanced knowledge of direct marketing principles and strategies.
- Have polished presentation, communication and listening skills.
- Have advanced organizational skills being able to manage multiple projects at once.
- Be a proactive self-starter.
- Have online media sales and/or interactive ad agency experience.
- Understands feed management and best practices.
- Have developed cross channel performance strategies to drive business sales.
- Experience working in Prisma for budget entry / management and social media ocean integrations.
- Ability to multi-task, prioritize, and balance time across 5-10+ brands, multiple partner relationships, and internal initiatives daily.
- Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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