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As an Associate Director, Digital Strategy, you will support large B2B client engagements, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. This role is for you if you thrive in building strategic partnerships with growth-oriented B2B clients and enjoy translating business objectives into integrated media plans across paid search, social, display, video, and emerging performance channels.
You’ll serve as the account lead for our largest B2B clients—owning strategy, execution oversight, and cross-functional coordination across marketing and sales stakeholders. Your focus will be on delivering high-performing programs that connect brand and demand, integrating ABM, intent data, and CRM-based measurement to drive business value.
We’re looking for someone who brings B2B fluency, media leadership, and commercial acumen to a fast-paced, outcome-driven agency environment. You’ll guide client growth while mentoring junior team members and elevating how we deliver strategic media services to complex B2B organizations.
Responsibilities:- Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend
- Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
- Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
- Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
- Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality
- Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot.
- Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
- Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions
- 5+ years of digital marketing experience with a strong focus on B2B performance strategy
- Proven success leading paid media programs for enterprise or mid-market B2B clients
- Deep understanding of full-funnel marketing and account-based strategies across digital channels
- Experience translating CRM data and sales metrics into actionable media insights
- Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
- Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
- Collaborative leader who enjoys fostering cross-functional team success
- Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
- Known for driving clarity, creativity, and innovation in complex B2B environments
- Bachelor's degree or equivalent work experience
Please note: Even if you do not meet all of the above criteria, we encourage you to apply.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
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Benefits
- Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
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