Assoc Mgr-Integrated Commercialization Planning

Innovate Remotely
This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.
Your Impact
The Associate Manager, Integrated Commercialization Planning plays a vital role in the Lowe's Media Network (LMN) commercialization strategy and integrated planning team. This position is responsible for the development of new incremental programming packages and Retail Media Network (RMN) offerings. The Associate Manager will work closely with the Mgr-Integrated Commercialization Planning, the Senior Manager of Integrated Commercialization Planning & Sales Enablement, Media Planning, Client Services, Revenue Operations and Campaign Optimization teams to ensure the creation of high-quality programming that meets client KPIs and drives investments based on performance. This role will have a significant impact on the success of commercialization efforts and the optimization of strategic programming.
What You Will Do

• Lead the preparation of GTM strategies for new LMN monetization packages and channel roll-outs.
• Oversee demand scoping in partnership with the client services team to align on business needs.
• Coordinate with events teams to ensure proper calendar alignment for campaign execution.
• Define product and programming requirements to support new commercialization offerings.
• Collaborate with the yield manager on developing pricing strategies to optimize revenue.
• Partner with sales enablement team on pitch materials to stakeholders, ensuring alignment with key objectives.
• Generate detailed reports to track progress and performance against targets.
• Monitor and manage performance against set revenue goals, collaborating with the client services team to source demand and optimize sales opportunities.
• Collaborate with various LMN teams (client services, operations, insights), brand marketing, and enterprise media planning to ensure alignment and smooth execution of programming initiatives.
• Prepare and present strategic plans, performance reports, and supporting documentation to the client brand group.

Minimum Qualifications

• Bachelor's degree in marketing, finance, or analytics or equivalent years of experience in lieu of education requirement, if applicable
• 5-7 years of experience in marketing
• 3-5 years of experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field
• 3-5 years of experience in full funnel media strategy and/or planning in CPG or specialty commerce with exposure to broader marketing strategy
• Experience presenting to or working with CPG, D2C, or specialty commerce brands

Preferred Skills/Education

• 1 year of experience in digital marketing analytics
• 1 year of experience in campaign management and media operations

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe's believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe's employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.