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The Art Director will conceptualize and execute creative work across campaigns, brand storytelling, and marketing, ensuring consistent visual identity and quality while managing projects and mentoring designers.
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring an Art Director to help shape and elevate the visual expression of the WHOOP brand across every touchpoint. As part of the Creative team, this role will partner closely with Creative leadership to concept and execute work spanning campaigns, product storytelling, and always-on marketing. The ideal candidate brings a strong point of view, a deep passion for craft, and the ability to balance speed with quality—contributing to a cohesive and scalable visual ecosystem across channels.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
RESPONSIBILITIES:
- Concept and execute creative across campaigns, product launches, and always-on marketing from idea through final delivery
- Collaborate with Copy and Creative leadership to develop innovative, integrated, cross-channel concepts that align with brand and business goals
- Translate brand strategy into clear, scalable visual systems across paid, owned, and earned channels
- Design and art direct across a range of outputs, including digital, social, email, web, OOH, and product storytelling, upleveling our design output while maintaining best practices per channel
- Lead the planning, coordination, and execution of photo and video productions, including pre-production planning and on-set art direction
- Ensure consistency and quality across deliverables while adapting creative for channel-specific needs and performance insights
- Translate our A+A team vision into elevated, brand-relevant photography, including seasonal campaigns, e-commerce support, evergreen visuals, and social-first output
- Cultivate and manage relationships with external photographers, directors, illustrators, etc as needed. Provide direction with those partners where needed.
- Manage the post-production process, including photography selects, retouching notes, and more
- Develop a sharp POV on how we navigate photography, renders, app UI, and lifestyle into a cohesive ecosystem – and work closely with the ACD to implement it
- Be a source of inspiration for the team, shaping team culture by keeping an eye on the competitive landscape, design trends, and best-in-class work
- Manage and develop designers, providing clear feedback, setting direction, and supporting growth and performance over time
QUALIFICATIONS:
- 6+ years of experience in-house or at a creative agency
- Strong portfolio demonstrating conceptual thinking and high-quality execution across brand and performance work
- Experience executing across multiple channels with a high level of craft and attention to detail
- Experience working within and evolving brand systems to ensure consistency and scalability
- Experience supporting or leading art direction for photo and video shoots
- Strong communication and collaboration skills across cross-functional teams
- Ability to manage multiple projects and priorities in a fast-paced, iterative environment
- Proficiency in Figma and Adobe Creative Suite
- Experience managing or mentoring designers and contributing to team development
- Experience working with or managing athlete relationships, talent, or partnerships is a plus
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
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