The Area Marketing Director will develop go-to-market strategies, leverage data for local growth, build community relationships, and oversee marketing budgets.
Job Summary
As the Area Marketing Director, you will be responsible for understanding market dynamics and insights to deliver marketing strategies and tactics to drive our market growth plans, with a focus on driving local sales growth while minimizing churn. You will be the marketing lead for one of our five Optimum areas and report to the Area VP General Manager. You will serve as an extension to several cross functional teams to ensure the success of your region and serve as primary interface for your region as it relates to Marketing. You will be expected to navigate a highly matrixed structure and have the unique opportunity to help build out a new team structure to drive our business forward.
Responsibilities
-Responsible for understanding the competition within respective area/region/market and developing go to market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth
-Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base and retention strategies
-Develop Hyper-Local campaigns to effectively position Optimum in the communities we serve
-Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets
-Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
-Partner closely with key cross functional partners to achieve business performance goals (market share growth, financial, sales and fulfillment metrics, and customer and employee experience performance).
-Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics
-Ensure alignment with brand standards across all marketing tactics and local touchpoints
-Oversee budget for marketing activities and measuring success and return on tactics
Qualifications
-Bachelor's degree in marketing, communications, advertising, or equivalent experience
-5 - 7 years of marketing/advertising agency experience
-Telecommunications or other media/entertainment industry experience strongly preferred
-Demonstrated success in driving business performance through marketing strategies
-Strong business acumen, analytical ability and relationship building skills (both internally and externally)
-Demonstrated ability to communicate and partner cross-functionally to achieve common goals
-Excellent verbal and written communication skills and can successfully navigate a matrixed organization to drive results
-Ability to excel in a highly pressured environment.
Nearest Major Market: Raleigh
Nearest Secondary Market: Rocky Mount
As the Area Marketing Director, you will be responsible for understanding market dynamics and insights to deliver marketing strategies and tactics to drive our market growth plans, with a focus on driving local sales growth while minimizing churn. You will be the marketing lead for one of our five Optimum areas and report to the Area VP General Manager. You will serve as an extension to several cross functional teams to ensure the success of your region and serve as primary interface for your region as it relates to Marketing. You will be expected to navigate a highly matrixed structure and have the unique opportunity to help build out a new team structure to drive our business forward.
Responsibilities
-Responsible for understanding the competition within respective area/region/market and developing go to market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth
-Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base and retention strategies
-Develop Hyper-Local campaigns to effectively position Optimum in the communities we serve
-Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets
-Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
-Partner closely with key cross functional partners to achieve business performance goals (market share growth, financial, sales and fulfillment metrics, and customer and employee experience performance).
-Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics
-Ensure alignment with brand standards across all marketing tactics and local touchpoints
-Oversee budget for marketing activities and measuring success and return on tactics
Qualifications
-Bachelor's degree in marketing, communications, advertising, or equivalent experience
-5 - 7 years of marketing/advertising agency experience
-Telecommunications or other media/entertainment industry experience strongly preferred
-Demonstrated success in driving business performance through marketing strategies
-Strong business acumen, analytical ability and relationship building skills (both internally and externally)
-Demonstrated ability to communicate and partner cross-functionally to achieve common goals
-Excellent verbal and written communication skills and can successfully navigate a matrixed organization to drive results
-Ability to excel in a highly pressured environment.
Nearest Major Market: Raleigh
Nearest Secondary Market: Rocky Mount
Top Skills
Budget Management
Customer Relationship Management
Data Analysis
Marketing Strategies
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