As an Agency Marketing Manager, you will have the opportunity to build and scale engagement across major Holding & Operating Companies. This is a high-impact role with the opportunity to work with cross-functional marketing leaders from the Revenue, Agency Development, Events, and Product Marketing functions. This role will report to the Director of Integrated Marketing and will be a driving force behind the success of our best-in-class Agency Development team.
What you’ll get to do:
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Build, execute, and scale multi-channel marketing strategies to drive agency engagement through workshops, ideation sessions, email marketing, thought leadership, persona-based content, webinars, and more
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Develop and maintain agency-specific collateral, playbooks, case studies, guides, and personalized content to scale existing business, uncover new revenue, and increase product adoption
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Ensure campaign alignment with product marketing, agency development, and various cross-functional teams, taking into account external market trends and competitive analysis
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Oversee aggressive campaign timelines, ensuring that activities occur as planned and that projects are executed on time and within budget — including design, production and distribution
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Generate executive-level reporting on business impact related to agency growth while providing campaign optimization recommendations
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Is this role expected to be global? Feels like we should focus on the US and expand from there
You should apply if you have most of this experience:
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4+ years of relevant experience in B2B Marketing
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A proven storyteller with excellent written, editorial, and verbal communication skills. You do whatever it takes to ensure content is of the highest standards, engaging, clean, accurate, and delivers the right message to the right audience.
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Experience creating digital content across several disciplines (copy, design, video) and media (articles, guides, social, white papers, research, infographics)
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High level of creativity, attention to detail, and project management skills
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Strong experience managing end-to-end campaigns in Marketo
- Event Management experience
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Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
What puts you over the top:
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Experience with a project management tool, ideally Asana, but not required
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Successfully completed Marketo Expert certification
New York Applicants: The salary range for this position is $69,300 - $118,800. Actual pay may vary based on experience or geographic location.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].
To learn more about us, please visit http://integralads.com/
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.
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