AEO + Marketing Strategy Lead

ATAK Interactive is looking for an AEO + Marketing Strategy Lead — a forward-thinking strategist who understands that search marketing is evolving beyond keywords, clicks, and rankings.

This role is for someone who can architect modern lead generation ecosystems that combine AI Engine Optimization (AEO), SEO, and Paid Media into a unified growth strategy. You’ll help clients show up in AI-driven search experiences (ChatGPT, Gemini, Perplexity, Copilot, etc.), dominate their niches through authority-based content and structure, and capture demand across the entire digital journey.

You’ll lead clients through the next generation of inbound growth — where visibility in AI answers, search engines, and social platforms all work together to drive qualified leads and measurable pipeline.

Strategic Leadership

• Develop integrated marketing strategies across AEO, SEO, and Paid Media that drive inbound lead generation and long-term visibility.
• Design frameworks that align organic search, AI-driven discovery, and paid acquisition into one seamless funnel.
• Educate and guide clients on how AI changes discovery — and how structured content, authority signals, and entity optimization improve visibility across AI platforms.
• Create modern lead generation playbooks that map content, targeting, and automation strategies to each stage of the buyer journey.
• Lead internal and client strategy sessions that connect marketing performance with business outcomes.

AEO + SEO Innovation

• Build strategies that increase brand presence across AI engines and search ecosystems (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
• Integrate semantic SEO, structured data, and entity mapping to enhance AI and search visibility.
• Develop reporting methods for AI visibility, answer citations, and generative inclusion rates.
• Stay ahead of emerging trends in AEO, GEO, and Search Marketing 2.0 — turning insights into actionable client strategies.

Demand Generation & Campaign Integration

• Partner with paid media specialists to align search, social, and retargeting campaigns with AEO and SEO goals.
• Develop cross-channel demand generation frameworks that blend brand storytelling with data-driven targeting.
• Ensure clients’ lead gen funnels are optimized from awareness to conversion — across Google, Meta, LinkedIn, and AI ecosystems.
• Guide testing and measurement strategies that connect creative, landing page experience, and AI visibility into one growth narrative.

Client Advisory & Communication

• Serve as the strategic lead on key client accounts, translating insights into executive-ready recommendations.
• Lead workshops on AI search visibility, lead gen strategy, and performance integration.
• Deliver strategic reports that blend traditional marketing KPIs (MQLs, CAC, ROAS) with emerging metrics (AI inclusion rate, entity authority lift, share of generative voice).
• Build long-term partnerships rooted in education, innovation, and measurable growth.

Collaboration & Leadership

• Partner with ATAK’s SEO, Paid Media, and Content teams to build unified client roadmaps.
• Mentor specialists in AEO strategy, structured data, and AI-driven visibility techniques.
• Test emerging tools, data layers, and automation workflows that enhance client performance.

• 5+ years experience in marketing strategy, SEO, or growth leadership, ideally within an agency or consulting environment.
• Deep understanding of how AI and generative tools are transforming search, visibility, and lead generation.
• Proven ability to develop multi-channel strategies that blend SEO, AEO, and Paid Media to drive qualified leads.
• Working knowledge of:
• Google Ads, LinkedIn Ads, Meta Ads
• Structured data, schema, and Knowledge Graph optimization
• Analytics tools (GA4, Looker Studio, Databox, HubSpot, Salesforce)
• 3+ years experience at a Marketing Agency
• Analytical, strategic, and creative — able to connect insights from AI and search data to real business impact.
• Excellent communication and client leadership skills.

ATAK Interactive is a RevOps and marketing agency built on the belief that structure drives growth. Our clients count on us to not just keep up with change — but to lead it.

If you’re the kind of strategist who looks at an AI-generated summary and wonders, “Why isn’t my client’s brand mentioned here?” — this is your opportunity to help rewrite the rules of modern marketing.

Salary range for this role is $80,000-95,000

ATAK also offers a full benefits package, including unlimited PTO, medical/dental/vision/life insurance, a 401k with 5% match, and paid maternity/paternity leave.