Manage, optimize, and report paid media campaigns across Meta and Google (and LinkedIn/Pinterest as needed). Develop strategies, write ad copy, collaborate on creative, monitor performance daily, run tests, and deliver data-driven insights and optimizations for multiple clients.
We're looking for a sharp, data-driven Ads Specialist to join our team and help drive results across Meta, Google, and other paid platforms. This role is perfect for someone who doesn’t just know how to run ads, but knows how to optimize them. You'll be responsible for building, optimizing, and reporting on paid campaigns for a mix of clients across industries. If you're the kind of person who checks ROAS for fun and knows what creative hooks convert, we want to hear from you.
You’ll work closely with our clients to:
- Develop and execute paid media strategies across Meta, Google, LinkedIn, and Pinterest (depending on client needs) - experience in both Google and Meta are mandatory
- Write compelling ad copy and collaborate with our creative team on visuals
- Monitor ad performance daily, making data-backed optimizations in real time
- Analyze results and report on performance with clear insights and next steps
- Stay on top of platform updates, best practices, and emerging trends
Requirements
- 2+ years of experience managing paid ads with a track record of strong results
- Proficiency in Facebook Ads Manager and Google Ads (LinkedIn and Pinterest are a plus)
- Deep understanding of audience targeting, testing frameworks, and conversion optimization
- Strong copy instincts - you know what grabs attention and gets the click
- Ability to interpret data and translate it into action
- Excellent communication and organizational skills
- Comfortable working independently and managing multiple campaigns at once
Benefits
- Pay is per-project, coming out to $45/hr
- 10-20 hrs per week after 1-2 months of a paid trial period
Similar Jobs
Beauty
The Paid Ads Specialist will lead paid acquisition and optimization across eCommerce and Marketplace channels, managing budgets and strategy for performance growth.
Top Skills:
Amazon AdsGoogle AdsGoogle AnalyticsMeta AdsPinterestRedditTarget+Tiktok ShopTriple WhaleWalmart
Agency • HR Tech • Marketing Tech • Professional Services
The Marketing Ads Specialist will lead advertising campaigns on various platforms, optimizing performance and analyzing metrics to drive effective results.
Top Skills:
Google AdsLinkedInMeta (Facebook & Instagram)Tiktok
Agency • HR Tech • Marketing Tech • Professional Services
The Google Ads Specialist will manage Google Ad accounts, optimize campaigns, analyze performance data to improve ROI, and collaborate with a marketing team.
Top Skills:
Google AdsGoogle AnalyticsMicrosoft Advertising
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus


