The Customer Experience Personalization Engineer will implement Adobe Target activities, manage audience segments, optimize performance, and troubleshoot integration issues while collaborating with cross-functional teams.
Encora is looking for a Customer Experience Personalization Engineer to join one of our largest healthcare clients!
Key Responsibilities:
- Design and implement Adobe Target activities (A/B, multivariate, experience targeting, recommendations, etc.) using both client-side (at.js) and server-side approaches.
- Develop and manage Profile Scripts and audience segments within AEP to enable targeted personalization.
- Integrate Adobe Target with Adobe Launch (ADC) for optimized tag deployment and data collection.
- Implement flicker-less logic and performance optimization techniques for seamless user experiences.
- Write and maintain custom JavaScript code for personalized experiences, mboxes, and enhancements.
- Collaborate with UX, Product, Marketing, and Analytics teams to define personalization strategies and KPIs.
- Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions.
Required Skills:
- Design and implement Adobe Target activities (A/B, multivariate, experience targeting, recommendations, etc.) using both client-side (at.js) and server-side approaches.
- Develop and manage Profile Scripts and audience segments within AEP to enable targeted personalization.
- Integrate Adobe Target with Adobe Launch (ADC) for optimized tag deployment and data collection.
- Implement flicker-less logic and performance optimization techniques for seamless user experiences.
- Write and maintain custom JavaScript code for personalized experiences, mboxes, and enhancements.
- Collaborate with UX, Product, Marketing, and Analytics teams to define personalization strategies and KPIs.
- Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions.
Adobe Launch & Tag Management
- Configure and manage Adobe Target implementation through Adobe Launch (Adobe Data Collection)
- Set up rules, data elements, and extensions within Adobe Launch
- Troubleshoot and optimize tag firing sequences and dependencies
- Ensure proper data layer implementation and integration
Top Skills
Adobe Launch
Adobe Target
JavaScript
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