Ad Ops Specialist (Contract)

Her Campus Media is the #1 media portfolio for college students and Gen Z. We are a mission-driven media powerhouse focused on amplifying the voices of young women and unlocking opportunities for the next generation.

Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Serve as subject matter expert for ad operations, quality assurance, and troubleshooting on topics such as ad formats, viewability issues and the following repsonsibilties:

• Oversee and execute the implementation of multiple, concurrent ad campaigns across display and paid social, from start to finish, and ensure successful, timely execution according to contracts/IOs, media plans, and client KPIs.
• Manage programmatic inventory, trafficking, and revenue
• Optimize inventory management for ad placements on owned and operated channels (display and paid social), newsletters, native content, and others, updating and training internal teams as needed.
• Serve as a support lead for sales and marketing teams, providing expert knowledge on all digital capabilities.
• Work with clients and agencies to manage the technical implementation of third-party rich media creative.
• Track and optimize campaign performance over time and provide performance and trend data to help shape future campaign strategy.
• Manage weekly and monthly client reporting
• Research, pitch, and help implement strategies and tools to improve ad serving, reporting, creative development/management, audience growth, and general campaign performance metrics (viewability, fraud, conversion, etc.).
• Coordinate with outsourced vendor and network partners, handling administrative and technical tasks associated with launching campaigns.
• Contribute to ad hoc projects related to digital media/ad ops and advertising technologies.

• 4+ years experience in an advertising operations, paid social and/or audience development role, either at an agency or at a publisher preferred.
• Required skills: Google Ad Manager, proficiency in third-party tracking tags/pixels and reporting platforms, data analysis, client facing experience, personnel management.
• Preferred skills: Paid Social platforms (Facebook, Instagram, Snapchat, TikTok, Pinterest), Funnel, Asana
• Google Workspace, Dropbox, Slack
• Well-suited to work in a nimble, highly matrixed environment

Salary Range: $30-40 per hour

• Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.