Ad Operations Manager (Supply & Demand - 2 Positions)

Own end-to-end monetization across supply (publishers/inventory) and demand (SSPs, DSPs, direct deals). Responsible for maximizing revenue, maintaining operational integrity, and ensuring full transparency across the ad stack.

Key Responsibilities

Supply Management (Publishers & Inventory)

• Onboard and manage web, mobile app, and CTV inventory
• Implement and optimize Prebid, SDKs, and ad server setups (e.g., Google Ad Manager)
• Maintain ads.txt / sellers.json / schain compliance
• Monitor fill rate, latency, and overall inventory health

Demand Management (SSPs, DSPs, Direct Deals)

• Integrate and manage SSPs and DSPs (e.g., Magnite, PubMatic, OpenX, Adx, Amazon)
• Set up and optimize PMP and direct/Curation deals
• Manage bidder performance, QPS, and auction dynamics
• Ensure correct prioritization of direct vs programmatic demand

Revenue Optimization

• Continuously optimize floor prices, bid density, and match rates
• Analyze discrepancies and resolve revenue gaps
• Run A/B tests across demand sources, formats, and placements

Reporting & Transparency

• Maintain real-time dashboards and reporting (revenue, fill, CPMs)
• Reconcile SSP, DSP, and ad server data
• Provide actionable insights and performance recommendations

Technical Operations

• Troubleshoot delivery issues, tag errors, and discrepancies
• Work with product/dev teams on integrations (VAST, Prebid, SDKs)
• Ensure tracking accuracy and event integrity across the stack

Key KPIs

• Revenue growth (net & gross)
• eCPM uplift and fill rate
• Demand partner performance (win rate, bid rate)
• Latency and technical stability
• Discrepancy rate across platforms

• 2+ years in programmatic / ad ops ( Inapp & CTV - must have)
• Deep hands-on with ad servers and header bidding
• Strong understanding of RTB, PMP, and auction mechanics
• Analytical mindset with strong Excel/BI skills
• High ownership, detail-oriented, and execution-driven