Product Marketing Manager

About Actabl:

Are you excited about a career in SaaS that has a direct effect on the hospitality industry? This might be the perfect opportunity for you! Actabl's mission is to empower the people that power hospitality. We’re on a journey to provide better solutions for hotel companies as the world around us evolves and changes related to using technology, finding labor, and maximizing profits. We give hoteliers actionable insights to know what to do, the tools to do it, and the visibility to know it worked. We bring together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world.

Position Summary:

The Product Marketing Manager is responsible for deeply understanding our customers and market, crafting compelling product positioning, enabling Sales and CS, and driving successful go-to-market strategies for new launches. This is a highly cross-functional role that sits at the intersection of Product, Marketing, Sales, Customer Success, and Strategy—helping ensure our products resonate in the market, deliver measurable value, generate pipeline, and drive revenue growth.

Essential Duties:

Persona & Messaging Development (25%)

• Maintain up-to-date buyer and user personas for Hotel Effectiveness, aligning their jobs-to-be-done with product capabilities. Contribute to persona-specific messaging and positioning. Support the development and maintenance of value propositions for each product and module. Manage the proof stack and partner with Editorial to fill case study gaps.

Go-to-Market Strategy & Campaign Execution (20%)

• Tier product launches by impact (T1/T2/T3) and contribute to matching execution. Develop comprehensive GTM briefs that include target segments, messaging, and campaign goals. Collaborate with RevOps, Demand Gen, and Sales to execute campaigns and track performance.

Customer & Market Insights (20%)

• Support the win/loss analysis program for Hotel Effectiveness, including conducting interviews for won and lost deals. Collaborate with Strategy and Editorial to publish bi-monthly customer and market insights briefs. Monitor and share key industry news weekly. Maintain a repository of impactful customer quotes and success metrics.

Sales & Customer Success Enablement (20%)

• Create and maintain enablement assets such as sales decks, one-pagers, objection-handling docs, and demo scripts. Manage updates in Highspot and Storylane. Ensure messaging consistency across onboarding materials and CS decks. Build tailored collateral for strategic accounts and support RFPs. Maintain and update the External Roadmap Deck quarterly.

Competitive Intelligence (10%)

• Support the development and maintenance of competitive battlecards, including SWOT analysis, pricing comparisons, and differentiation messaging. Monitor competitor news and product releases. Surface key insights and gaps to inform Product and roadmap discussions.

Performance Tracking & Reporting (5%)

• Track the impact of product launches and campaigns on sourced and influenced pipeline. Monitor win rate improvements and Sales NPS from enablement feedback. Contribute to regular reporting on attribution and engagement with PMM assets.

Minimum Qualifications:

• 3–5 years of experience in B2B product marketing, preferably in SaaS or a tech-enabled industry.
• Proven success launching products or features and driving measurable impact across pipeline, adoption, or retention.
• Strong writing and communication skills with the ability to translate technical concepts into customer-facing messaging.
• Demonstrated experience working cross-functionally with Product, Sales, and Customer Success teams.
• Familiarity with marketing tools and platforms such as HubSpot, Highspot, or similar.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Knowledge of the hospitality industry is preferred but not required.

Key Competencies:

• Customer-Centric Thinking - Understands customer personas and pain points and can translate insights into clear, compelling messaging and positioning.
• Strong Communicator - Can craft effective narratives for a variety of audiences—internal and external, technical and non-technical—and present ideas with clarity and confidence.
• Collaborative Operator - Works well across departments, balancing stakeholder input while driving toward outcomes. Comfortable navigating ambiguity and taking initiative to move projects forward.
• Strategic & Analytical Mindset - Able to conduct market, customer, and competitor research, draw insights, and make data-informed decisions that support business goals.
• Project Management & Prioritization - Organized and detail-oriented with the ability to manage multiple campaigns, deadlines, and asset updates without losing sight of the bigger picture.

Additional Information:

• Compensation: $105,000-$125,0000 base salary, with a 5% bonus annually.
• Work Environment: This role is hybrid (2-3 days per week) in Actabl's downtown Denver office.
• Travel: Occasional travel may be required for team meetings, conferences, or training sessions. This could include both in-state and out-of-state travel.
• Equipment: The company will provide necessary equipment, including a laptop, monitor, and any additional peripherals required to perform job duties effectively. Employees are expected to maintain their equipment in good working condition.
• ADA Compliance: The company is committed to providing reasonable accommodations in accordance with the Americans with Disabilities Act (ADA). If you require any accommodations to perform your job duties, please inform your manager or the HR department.
• Work Hours: While the position offers flexibility, employees are expected to be available during core business hours to ensure collaboration with team members and stakeholders.
• Communication: Regular communication with the team will be conducted through video calls, chat applications, and email. Strong written and verbal communication skills are essential for this role.