Account Manager, Affiliate Marketing

The Account Manager plays a pivotal role in the day-to-day execution of client programs, working in partnership with the Client Services teams and our COE (Center of Excellence) to execute social-first marketing strategies built to deliver on client goals. Account Managers are stewards of the VN process and proactively manage the campaign execution. They display exceptional time management and organizational skills and thrive on adaptability, assignments, and tight deadlines. The Account Manager is responsible for successful project delivery and oversees Account Coordinator(s) and Account Executive(s) from project initiation to successful campaign execution and delivery. 

Responsibilities:

• Proactively build strong relationships with internal and external stakeholders;
• Lead TikTok Shop initiatives as a core commerce channel, driving revenue growth and program scalability.
• Oversee TikTok Shop performance, including GMV growth, creator partnerships, and conversion optimization.
• Demonstrate a good understanding of influencer, affiliate, and social media marketing and keep up to date with current industry trends;
• Develop a clear understanding of clients' goals and objectives and can translate that into actionable tasks and manage the outcome;
• Demonstrate tactical proficiency in influencer management, 1:1 affiliate partner management, managing CRM systems, proficiency in mass email design, ongoing performance tracking and reporting on results;
• Execute and oversee strategies including influencer marketing, affiliate strategy, CRM strategy,  community management etc.; 
• Exhibit effective project management working closely with team to prepare status reports for client;
• Be a master of process and care about the minutiae of how work is done to ensure efficiencies and practicalities
• Effectively work within account budget parameters and assist with budget management;
• Participate in presentation process including research, audits and proposal development;
• Manage team development and growth to meet the demands and expectations of clients;
• Oversee your teams influencer marketing campaigns through VN’s proprietary platform.

Qualifications and Skills:

• At least 3 years of experience in advertising services, influencer marketing, affiliate marketing, etc.
• Direct experience managing TikTok Shop programs is required.
• Experience working as a part of an IAT (inter-agency team).
• Experience in developing and executing successful client programs.
• Experience working on affiliate programs with total revenue exceeding $1M. 
• Direct experience with CRM & Mail Merge tools and platforms
• Experience working with complex Excel/Google Sheet processes, formulas, and script integration
• Passion and understanding for the interest of influencer and affiliate marketing
• Experience with effectively delegating and/or executing many tactical assignments and accurately elevating and reviewing the work of junior staff. 
• Proactive and unafraid to manage up.