Account Executive - Digital & Programmatic Media Sales (TARA Media)

This is TARA Media job opening, which is a subsidiary of the TARA Group.

US based - Must be authorized to work in the US

Annual Salary - $80,000 - $95,000

Commission - Up to $250,000 (annually)

About Us: 

TARA Media is a growing digital marketing agency focused on helping brands scale through data-driven strategy, performance marketing, and creative execution. We partner with clients across industries to deliver measurable results through paid media, SEO, content, and digital strategy. 

As we continue to grow, we are seeking to hire a highly motivated Account Executive responsible for generating net-new revenue through the sale of all of TARA Media's suite of solutions.  

The Role: 

As a vertical-focused Account Executive, you will be responsible for driving net-new revenue by selling our suite of programmatic advertising solutions. This role is built for a true "hunter" who thrives on outbound prospecting, building relationships with decision-makers, and executing consultative sales strategies. While opportunities outside these verticals are welcome, you will focus primarily on strategic growth across four core vertical markets: Non-Profit Organizations, Direct-to-Consumer (DTC) Brands, Automotive Tier 2 Dealers & Dealer Groups, and Financial Services.  

Key Responsibilities: 

·       Develop and execute proactive outbound sales strategies within targeted media verticals, driving enterprise advertising sales and cultivating relationships with local television stations, national broadcast and cable networks (e.g., Univision, FUSE, The CW), and major cable providers 

·       Identify prospect marketing challenges and position TARA Media’s suite of solutions, including Audience activation, Data, Modeling, Social Media, CTV, Texting, Email, Direct Mail, and a full suite of Marketing Services to drive measurable business outcomes. 

·       Conduct discovery meetings, deliver data-driven presentations, and lead proposal reviews with marketing executives, business owners, and agency leaders. 

·       Collaborate with internal strategy and media execution teams to craft customized omnichannel campaign recommendations. 

·       Build, track, and maintain a robust pipeline of qualified opportunities using our CRM. 

·       Achieve or exceed net-new revenue targets and performance metrics, including pipeline growth, proposal-to-close conversion rates, deal size, and sales cycle efficiency. 

Requirements:

·       Proven track record in digital advertising, media, marketing services, or SaaS sales. 

·       Demonstrated ability to hunter-prospect, self-manage a full sales pipeline from lead generation to close, and consistently hit revenue goals. 

·       Deep understanding of programmatic media channels (Display, Online Video, CTV, Digital Audio) and how they integrate into holistic marketing campaigns. 

·       Strong consultative selling skills with the ability to articulate value over price commodity. 

·       Exceptional communication, presentation, and negotiation skills comfortable engaging C-suite and senior marketing decision-makers. 

·       Self-motivated, highly organized, and thriving in a performance-driven environment. 

Preferred Experience: 

·       Established network or background selling directly into one or more of our primary target verticals (Non-Profit, DTC, Automotive Tier 2/Dealer Groups, Financial Services). 

·       Direct experience selling Demand-Side Platform (DSP) media buying, CTV/Video, or MarTech solutions. 

·       Background working within or selling on behalf of a digital agency.  

Benefits:

We believe that a diverse, inclusive staff is a fundamental strength. We’re committed to hiring people of all races, ethnicities, religions, ages, sex, genders, sexual orientations, and gender identities. Women, people of color, LGBTQ+ individuals, and members of untapped groups are strongly encouraged to apply and are welcome on our teams.

We are committed to providing reasonable accommodations throughout the hiring process and employment. If you require an accommodation to apply for or interview for this position, please let us know.

We encourage candidates to apply even if their experience does not align perfectly with every qualification listed.

COMPETITIVE COMPENSATION 

Including a 401(k) with generous company matching. 

100% REMOTE WORKING OPPORTUNITY  

Always have been and always will be. 

TOP-NOTCH MEDICAL COVERAGE 

Domestic-partner inclusive, health, dental, vision, life, cancer coverage, and long-term disability insurance for you and your dependents. 

GENEROUS PAID TIME OFF 

23 days of PTO per year.  We believe in work-life balance and encourage you to use your time off. 

PAID PARENTAL LEAVE 

10 weeks of fully paid time off. All genders qualify equally, and the policy includes adoptions.