About this role:
This position will lead high-impact digital initiatives, from website launches to integrated marketing campaigns that support the Consumer Lending business. This individual contributor will play a pivotal role in transforming how we engage customers across digital channels—applying best practices that enhance the customer journey and deliver an exceptional experience. Thriving at the intersection of digital innovation, user experience, and strategic brand storytelling, this position can sit in Charlotte, NC or Minneapolis, MN and offers a hybrid work schedule. The Wells Fargo job profile is Lead Marketing Consultant.
In this role, you will:
Lead campaign planning and prioritization efforts within the Consumer Lending lines of business
Craft actionable and inspiring customer-centric creative briefs
Identify best practices and implement new ways of working across digital platforms to improve speed, agility, and customer relevance
Develop and execute digital marketing strategies that drive engagement, adoption, and measurable business outcomes
Manage creative development and ensure it aligns with the strategy
Serve as a mentor and resource to members of the Account team
Required Qualifications:
5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience working for an advertising, branding, or marketing agency
Experience managing digital and integrated campaigns across paid, owned and earned channels
Experience managing relationships and collaborating with external agencies
Experience consulting and influencing senior leaders, partners, and peers
Experience presenting information in a manner that enhances understanding at all levels
Experience leading enterprise-wide projects and concurrent work streams
Office Locations:
401 South Tryon Street - Charlotte, NC
600 South 4th Street - Minneapolis, MN
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $171,800.00Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
6 Jun 2025*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Top Skills
Wells Fargo Charlotte, North Carolina, USA Office
355 W Martin Luther King, Jr BLVD, Charlotte, NC, United States, 28202
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