Account Based Marketing Manager

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a strategic ABM marketer to drive high-impact campaign initiatives across Airwallex's most valuable strategic accounts. You'll design personalized, account-specific programs that accelerate both land-and-expand motions, partnering closely with cross-functional teams to ensure every campaign moves the needle. This role is hands-on: you'll craft unified account narratives, launch multi-channel campaigns, and measure success with a clear focus on pipeline growth. The ideal candidate thrives in fast-paced, high-growth environments, has a proven track record executing and scaling successful ABM programs, and is excited to shape the future of Airwallex's strategic account marketing motion.
This role is based in San Francisco.
Responsibilities:

• Develop and execute targeted account-based marketing campaigns for strategic accounts, including 1:1, 1:few, and 1:many approaches
• Build account-specific engagement strategies to deepen relationships with decision-makers and influencers, aligning with sales and growth objectives
• Partner with sales, product marketing, creative, and operations teams to plan, deliver, and optimize campaigns efficiently
• Transform foundational product marketing messages into fully-developed, personalized campaign assets for key accounts, including email, paid media, landing pages, organic social content, and sales enablement materials, with minimal guidance
• Coordinate cross-channel programs to ensure consistent messaging and seamless account experiences
• Manage an ABM campaign calendar, prioritizing initiatives across accounts, product lines, and segments, ensuring efficient allocation of resources
• Establish KPIs and measurement frameworks to track campaign impact, reporting on cross-channel engagement, pipeline influenced, and ROI
• Continuously analyze account performance and feedback from Sales to optimize campaign strategies and identify new growth opportunities

Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:

• Bachelor's degree or equivalent experience
• 5+ years of hands-on experience in account-based marketing
• Proven ability to plan and execute multi-touch ABM campaigns across accounts, coordinating pre-, during-, and post-campaign activities with cross-functional teams
• Strong analytical skills with experience using data to inform targeting, engagement strategies, and campaign performance optimization
• Entrepreneurial mindset, comfortable taking ownership and working hands-on in a fast-paced, high-growth environment
• Exceptional organizational skills, attention to detail, and a customer-focused approach

Preferred qualifications:

• Experience marketing fintech solutions to C-Suite executives (CFOs, CTOs, CPOs)
• Experience supporting go-to-market launches or expansion into new verticals
• Hands-on experience running ABM campaigns in Demandbase
• Hands-on experience building personalized experiences within Mutiny
• Previous work with sales enablement tools (Highspot, Outreach, Chorus)

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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