Underscore Marketing Benefits Overview

Leads integrated omnichannel media strategy for pharmaceutical brands across HCP and DTC audiences. Owns channel planning, investment frameworks, large media budgets, agency partnerships, performance optimization, client leadership, and launch and lifecycle strategy. Ensures media plans comply with MLR and FDA requirements while using data to improve engagement, adoption, and prescription lift.

Own pharmaceutical media performance reporting, analyze marketing data, develop dashboards, identify optimization opportunities, and present actionable insights to clients. Support attribution, test and control analyses, predictive modeling, AI-enhanced reporting, and process improvements. Collaborate with strategy, analytics, media, client services, data science, and technology teams to advance reporting capabilities and data-driven decision-making.

Leads complex, cross-functional projects from initiation through completion, managing scope, schedules, budgets, resources, risks, governance, quality, and stakeholder communication. Oversees financial forecasting, burn tracking, variance reporting, and client commitments. Mentors project managers, improves PMO processes, facilitates governance meetings, and ensures successful delivery across media and pharmaceutical client engagements.