Townsquare Ignite Benefits Overview

Manages digital advertising campaigns from proposal approval through launch, optimization, reporting, and renewal. Acts as the technical liaison between sales, centralized buying, client services, analytics, and local markets. Coaches sales teams on digital advertising capabilities and messaging, assigns targeting segments, coordinates creative and tracking requirements, compiles insertion orders, schedules trafficking, and supports campaign revisions, upsells, and optimizations.

Manages high-value digital advertising accounts from campaign planning through post-launch optimization. Serves as the primary client contact, leads performance discussions, translates analytics into recommendations, coordinates targeting and creative requirements, and identifies expansion and upsell opportunities. Success is measured through client satisfaction, retention, account growth, and reduced cancellations.