Dentsu Creative Benefits Overview

Leads NASCAR sponsorship consulting and integrated brand activation programs for major clients. Responsibilities include managing teams, developing sponsorship strategies and client recommendations, negotiating with rights holders, overseeing experiential marketing programs, measuring campaign performance, maintaining senior client relationships, and supporting new business presentations. The role requires frequent travel, including 10–12 weekends annually, and deep knowledge of the NASCAR ecosystem.

Manage large-scale global B2B paid search campaigns, including data extraction, performance reporting, budget assistance, campaign monitoring, keyword and creative uploads, optimization, and client insights. Serve as a primary client contact while collaborating with PPC and Client Services teams. The role requires expertise in SA360, Google Ads Editor, bulk campaign uploads, direct-response metrics, and paid search best practices.

Supports analyst relations and insights programs across Gartner, Forrester, IDC, and Everest Group. Responsibilities include maintaining content libraries, coordinating external communications, curating analyst insights, supporting client co-marketing, enabling internal teams, managing analyst relationships, and contributing to evaluation submissions such as Magic Quadrant, Wave, MarketScape, and PEAK Matrix responses. The role requires cross-functional project coordination, editorial judgment, data interpretation, presentation development, and strong stakeholder communication.