aytm Benefits Overview

Plans and executes growth marketing programs that increase brand awareness, generate qualified leads, build sales pipeline, and drive customer expansion and retention. Manages SEO, paid advertising, email, social media, webinars, ABM, lifecycle campaigns, community building, lead nurturing, segmentation, lead scoring, marketing automation, attribution, and sales enablement. Partners with sales, customer success, account management, agencies, and creative teams while optimizing the marketing technology stack and applying AI to improve campaign efficiency.

Lead and execute product vision for a B2B SaaS market-research platform. Conduct market and competitive research, define and prioritize features, write user stories and acceptance criteria, collaborate with engineering, design, and cross-functional teams, support launches, track product performance, and iterate based on user feedback.