Anteriad Benefits Overview

Manage the full lifecycle of client programmatic advertising campaigns, from planning and pre-sales support through execution, optimization, reporting, and wrap-up. Serve as a primary resource for clients, sales, and operations; provide targeting, budget, audience, and creative recommendations; resolve escalations; track campaign status in Salesforce; and identify upsell opportunities. Collaborate with US and India operations teams and train Customer Success colleagues on programmatic best practices.

The Marketing Insights Lead will analyze marketing performance, provide actionable recommendations, and build relationships with client stakeholders while using statistical methods and data analysis tools.

Manage and optimize B2B marketing campaigns, serving as the primary customer contact and liaison with sales and operations. Responsibilities include campaign setup, kickoff calls, performance monitoring, quality control, reporting, CRM updates, customer communications, QBRs, and proactive issue resolution. The role requires strong organization, communication, presentation, analytical, and problem-solving skills while operating independently in a remote environment.