SEO Specialist II (Dealer.com)

The SEO Specialist II is responsible for delivering Dealer.com's Premium level of Search Engine Optimization services to help achieve subscribers' goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients' websites, and determining actions to improve site performance. Monthly collaboration on strategy with clients and internal stakeholders like the SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators is involved. The SEO Specialist II is the client point-of-contact for all organic search related questions and concerns. Besides monthly scheduled calls to review work and strategize, the client also has direct access to the Specialist via email or phone as needed.
This is a fully remote position with the exception of those living near Burlington, VT.
In-Person Attendance (Location Specific):

• Team members residing within driving distance to the Burlington, VT area will be required to be in office once per week (4 times a month)
• The day of the week in person attendance is required, may vary

KEY RESPONSIBLITIES:

• Communicate with clients via monthly calls to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic strategy. Collaborate with client and internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for client's online search presence.
• Act as SEO account manager, providing clients with process, operational and technical expertise, direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com's SEO programs, and save potential cancellations.
• Serves as key SEO liaison to client by completing search engine related requests like market and competitive research, webpage optimization, Google Business Profile optimization, and analysis of analytics as needed on demand.
• Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.
• Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site.
• Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
• Consolidates and synthesizes customer data and organic website performance, and presents information in client-facing reports that articulates the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
• Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.
• Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
• Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities organized. Proactively identify and address implications of algorithm and search results page changes to clients as needed.
• Provides advice, mentoring and training for newer SEO team members.
• All other duties as assigned.

Qualifications:
Minimum-

• High School Diploma/GED and 3 years' experience in a related field.
• OR the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience.
• OR 5 years' experience in a related field
• Understanding of how search algorithms work
• Knowledge of search engine optimization tactics
• Strong customer service and client relationship skills required
• Ability to manage competing priorities
• Working knowledge of Microsoft Office
• Excellent written and verbal communication skills
• Self-directed, driven, and enthusiastic
• Basic knowledge of HTML
• Willing to train search engine optimization

Preferred-

• Demonstrable experience creating and executing SEO campaigns
• Solid knowledge of website analytics tools like Google Analytics
• Working knowledge of HTML, CSS, and broad website concepts
• Previous client relationship, account management, experience
• Proficient with Microsoft Office

USD 21.49 - 32.26 per hour
Compensation:
Hourly base pay rate is $21.49 - $32.26/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Benefits:
Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Application Deadline: 11/09/2025