Marketing Campaign Management VP

The Program Management Sr. Manager accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.
Responsibilities:

• Collaborates with Group Manager, business requestors, and team members to manage marketing campaign assignments. As needed, maintains campaign oversight and management functions while driving toward campaign efficiencies, governance, and process adherence. Identifies process opportunities.
• Partners with group manager, business requestors and cross-functional teams to oversee execution plans to drive business results, ensuring controls and compliance.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment and agile environment
• Identify program requirements, activities and manage implementation of projects as assigned, working with appropriate cross-functional teams to execute.
• Influence team members regarding efficiency and feasibility; recommend improvements to program design or production alternatives for more efficient use of marketing dollars. Provide thought leadership and direction to functional groups.
• Ensure programs are managed through completion on time and within budget.
• Collaborate with stakeholders and cross functional teams (requires ability to liaise with internal and external partners and/or vendors) to launch campaigns and projects as expected, with high degree of quality, within regulatory guidelines and achieving desired results.
• Works directly with marketing partners, financial teams and team members to understand program and project budget requirements.
• Represent business as needed for governance and audit reviews.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 6-10 years of experience
• Experience in the credit card/financial services industry and Marketing preferred; i.e. customer acquisition, existing customer marketing campaigns, product upgrades, program launches.
• Scrum Master Certification desired.
• Advanced program management skills with focus on translating program needs into requirements and timelines, and ability to manage self and team members to drive execution and delivery against program objectives.
• Demonstrated ability to succeed in a fast-paced, rapidly changing, matrixed business environment.
• Ability to manage high-capacity workload and effectively plan, prioritize, assign and complete projects on time.
• Exceptional communication skills (verbal and written); able to articulate needs and influence based on the message versus relying on authority.
• Ability to think strategically, continuously looking for opportunities and efficiencies to meet evolving business needs.
• Excellent attention to detail; understanding of core marketing principles.
• Knowledge of automated solutions and agile marketing techniques to facilitate accelerated marketing timelines is highly desirable.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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