Marketing Technology Leader

This is a pivotal, transformative position within the Growth Organization, charged with shaping and executing the firm’s B2B Marketing Technology (MarTech) strategy in partnership with matrixed teams. The Marketing Technology Leader will define the vision, lead implementation, and drive optimization of marketing technologies that power firm-wide marketing and business development initiatives.

As a key driver of digital transformation and operational excellence, the Marketing Technology Leader will play a critical role in modernizing the marketing function and unlocking growth through technology innovation.

As Marketing Technology Lead, you will:

• Provides leadership to team (both on and offshore team members) including coaching, mentoring and professional development or oversight to a department.  Responsible for providing performance feedback on a regular basis

• Develop and execute the Firm’s marketing technology roadmap in alignment with business and marketing objectives

• Analyze MarTech initiative effectiveness, report on campaign performance using data and KPIs, and use insights to drive continuous improvement

• Oversee the implementation, integration, and maintenance of marketing platforms (e.g., CRM, marketing automation, analytics tools, website performance, etc.)

• Spearhead the strategic development of our DXP with website manager, leveraging technologies to enable real-time, data-driven personalization that enhances customer engagement and drives business growth.

• Provide high-level strategic direction and technical support to the in-house SEO team, ensuring their initiatives are powered by the latest marketing technology stack and aligned with broader business objectives.

• Collaborate with marketing, IT, and business development teams to ensure systems meet user needs and support campaign execution

• Manage vendor relationships, contracts, and platform performance evaluations

• Ensure data integrity, privacy compliance, and governance across marketing systems

• Audit acquisition MarTech stacks and execute on integration of acquisitions systems

• Provide training, support, and documentation for marketing technology users

• Monitor and analyze system usage, campaign performance, and ROI to inform optimization strategies

• Lead marketing technology projects, including upgrades, migrations, and new tool evaluations

• Stay current on emerging market trends and recommend innovations to enhance marketing capabilities

What you bring to the role:

• 10+ years of experience in marketing technology or marketing operations, with at least 3–5 years in a leadership or senior management role within the professional services industry.

• Strategic technology planning.

• Marketing operations and enablement.

• Cross-functional collaboration.

• Data governance and compliance.

• Strong project management and execution.

• Innovation and continuous improvement.

• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Microsoft Dynamics, Salesforce, etc.).

• Strong understanding of digital marketing, B2B Sales funnel, campaign tracking, and lead management workflows.

• Experience with analytics and reporting tools (e.g., Google Analytics, Power BI, Siteimprove, SEM Rush, etc.).

• Excellent problem-solving and troubleshooting skills.

• Strong communication and stakeholder engagement abilities, change management, communications and influence.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

What you can expect from us:

• Our shared values that foster inclusion and belonging including uncompromising integrity, collaboration, trust, and mutual respect

• The opportunity to innovate and do work that motivates and engages you

• A collaborative environment focused on enabling you to further your career growth and continuous professional development

• Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing

• Flexibility to do impactful work and the time to enjoy your life outside of work

• Opportunities to connect and learn from professionals from different backgrounds and with different cultures

Benefits Information:

Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is included below. Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate’s work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality benefits program which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection.

Pay Range:

About Cherry Bekaert

Cherry Bekaert, ranked among the largest assurance, tax and advisory firms in the U.S., serves clients across industries in all 50 U.S. states and internationally. For more details, visit https://www.cbh.com/disclosure/ 

Cherry Bekaert provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, citizenship status, protected veteran status, disability status, or any other category protected by applicable federal, state or local laws. https://careers.cbh.com/legal-disclosures/ contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. 

This role is expected to accept applications for at least five calendar days and may continue to be posted until a qualified applicant is selected or the position has been cancelled.   

Candidates must demonstrate eligibility to work in the United States. Cherry Bekaert will not provide work sponsorship for this position. 

Cherry Bekaert LLP and Cherry Bekaert Advisory LLC are members of Allinial Global, an accountancy and business advisory global association. Visit us at  https://careers.cbh.com/ and follow us on LinkedIn, Instagram, Twitter and Facebook.  

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