Lead Digital Product Manager - Marketing Content Product

About this role:
Wells Fargo is seeking a Lead Digital Product Manager for the Marketing Content product area within the Enterprise Marketing Services group. This position will be focused on building and enhancing public facing experiences that support digital discovery of Wells Fargo locations and employees, through both wellsfargo.com and platforms like Google, Apple Maps, and Amazon Alexa.
In this role, you will:

• Lead the development and execution of complex digital business plans, programs and initiatives which have impact across the enterprise with broad impact
• Act as key participant in large-scale planning
• Review and analyze complex digital strategy for product/functionality/experience area
• Influence digital strategy for the business line requiring in-depth evaluation of multiple factors including intangibles or unprecedented factors
• Make decisions in digital strategy for product/functionality/experience area requiring strong understanding of the business, policies, procedures and/or compliance requirements
• Lead a broad team of digital professionals to meet deliverables and drive new initiatives
• Strategically collaborate and consult with peers, colleagues and mid-level to senior managers to resolve issues and achieve goals
• Potentially lead projects, teams or serve as a peer mentor

Required Qualifications:

• 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 4+ years of experience leading the development and execution of complex digital business plans, programs and initiatives enterprise-wide while managing risk and ensuring regulatory and policy compliance
• Exceptional ability to translate complex business, technical, and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
• Experience consulting, influencing and partnering with a broad constituency of stakeholders. Demonstrated track record of effective influencing and collaboration at all levels
• 4+ years of experience working in an Agile environment, managing tradeoffs and executing day to day backlog prioritization and refinement; defining release plans aligned to the product strategy and roadmap
• Experience with Local Search Engine Optimization (SEO) best practices and dynamic, data driven digital experiences (Branch Locators, Local Pages, Local Listings)
• Experience with Jira, Confluence, and Tableau

Job Expectations:

• Relocation assistance is not available for this position
• Willingness to work on-site at stated location on the job opening
• This position offers a hybrid work schedule
• This position is not eligible for Visa sponsorship

Select locations are considered for current WF employees - Concord, CA & San Francisco, CA.

• 333 Market Street, San Francisco, CA 94103
• 1755 Grant Street, Concord, CA 94520

Required locations listed above. Relocation assistance is not available for this positionPay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$119,000.00 - $224,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
11 Nov 2025
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.