Growth Marketing Programs Manager

Growth Marketing Programs Manager

As a Growth Marketing Programs Manager at Intapp, you will be a strategic driver of the company's growth as the orchestrator of integrated, multi-channel campaigns aligned to key sales plays, target accounts, and business priorities. Reporting to the Senior Manager of Growth Marketing Campaigns, the ideal candidate will have a strong background in developing and executing marketing campaigns that drive qualified leads and contribute to our growth objectives. You will work closely with sales, marketing, product marketing and other teams to create strategies that attract, engage, and convert potential customers.   

What you will do:   

• Translate business priorities, sales plays, and market insights into integrated campaign plans targeted by vertical, persona, and key accounts. 

• Develop and execute multi-channel demand generation campaigns to drive qualified leads and revenue growth all-the-while acting as the lead program manager, managing timelines and leading stakeholder communications.   

• Own the full campaign lifecycle; strategy, planning, messaging, sequencing, stakeholder alignment, execution oversight, and performance optimization. 

• Shape campaign and content messaging, brief assets, and activate across email, paid, web, field, and partner channels; working closely with our Creative, Product Marketing, and Digital Marketing teams. 

• In partnership with GTM and Marketing Operations teams, utilize marketing automation tools and CRM systems to analyze campaign performance and report on key metrics.   

• Surface insights and provide clear recommendations to optimize campaign performance, inform future planning, and enhance targeting. 

• Coordinate with external agencies and vendors as needed to support demand-generation efforts.   

• Develop and manage budgets for demand-generation activities.   

• Cross-functional collaboration with sales teams to ensure alignment on target audiences, messaging, and lead handoff processes.   

• Lead monthly Steering Committee meetings and provide weekly updates for relevant stakeholders to plan campaigns, gather feedback and report performance.  

• Collaborate across Intapp and our ecosystem to meet company project goals and deadlines.   

• Adapt quickly to evolving priorities and identify opportunities to scale programs with repeatable frameworks. 

What you will need:   

• Bachelor's degree in Marketing, Business Administration, or a related field.   

• 5+ years of experience in integrated campaign management within B2B SaaS, professional services, or technology markets. 

• Proven track record of developing and executing successful marketing programs that drive business results.   

• Strong project management and organizational skills.   

• Exceptional leadership and communication skills, with the ability to collaborate effectively across functions and influence stakeholders at all levels.   

• Excellent written and verbal communication skills.   

• Strong analytical capabilities, with the ability to derive insights from data and translate them into actionable marketing strategies.   

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.   

What you will gain at Intapp: 

At Intapp, you’ll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients. You’ll be part of a growing public company, with a modern work environment that’s connected yet flexible and where your professional growth and well-being are top priorities.  We’ll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork.  

Here, you will have the opportunity to: 

• Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career. 

• Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day. 

• Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family.  Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.